# Avant-Garde Affordable Apparel Walmart's Free Assembly Range Offers Modern Styles for Men & Women By Grace Mahas | Published 2020-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/free-assembly References: [walmart](https://www.walmart.com/cp/3377730) & [corporate.walmart](https://corporate.walmart.com/newsroom/2020/09/21/introducing-free-assembly-a-modern-fashion-brand-for-women-and-men-found-only-at-walmart) [Walmart](https://www.trendhunter.com/trends/homegrown-collection) expands its extensive fashion portfolio with the addition of a new brand, [Free Assembly](https://www.trendhunter.com/trends/mono-materials), targeted to contemporary men and women. The elevated collection was speared headed by industry veteran Dwight Fenton and features avant-garde, layer-friendly silhouettes for a chic and versatile wardrobe. "I’m thrilled for customers to discover Free Assembly. I’m confident that this new brand will quickly become an essential part of their everyday wardrobe – for today, tomorrow and years to come," stated Denise Incandela, the SVP of the [Women’s Group](https://www.trendhunter.com/trends/abuse-awareness-1) and Elevated and Online Brands at Walmart. The Free Assembly 2020 Fall collection includes over 30 stunning items for women and 25 functional items for men, all priced between $9 and $45. Fans can browse the entire collection online and in stores. Image Credit: Walmart ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 88% | Activity: 75% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Fashion:** Disruptive innovation opportunity: Creating affordable and stylish apparel options that cater to the modern consumer. - **Elevated Wardrobe:** Disruptive innovation opportunity: Developing elevated collections with avant-garde designs that offer both style and versatility. - **Contemporary Targeted Brands:** Disruptive innovation opportunity: Introducing targeted brands that cater to the contemporary tastes of both men and women. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Incorporating modern designs and affordable price points into the fashion retail segment. - **Online Retail:** Disruptive innovation opportunity: Expanding online platforms to offer a range of affordable and elevated fashion options. - **Apparel Manufacturing:** Disruptive innovation opportunity: Collaborating with industry veterans to create avant-garde apparel collections at competitive prices. ## Related on Trend Hunter - [Farm-to-Table Lifestyle Apparel](https://www.trendhunter.com/trends/homegrown-collection.md) - [Accessible Fashion Tours](https://www.trendhunter.com/trends/walmart-style-tour.md) - [Elevated Private Food Ranges](https://www.trendhunter.com/trends/bettergoods.md) - [Ultra-Sophisticated Modern Apparel](https://www.trendhunter.com/trends/clare-waight-keller.md) - [Fall-Centric Layered Apparel](https://www.trendhunter.com/trends/uniqlo-u-fw24.md) - [Seasonal Womenswear Collections](https://www.trendhunter.com/trends/artless-forevers-fall-25.md) - [Retailer-Backed Maternity Capsules](https://www.trendhunter.com/trends/monica-and-andy.md) - [Elevated Loungewear Lines](https://www.trendhunter.com/trends/uniqlo-loungewear.md) - [Daily Style Accessible Fashion](https://www.trendhunter.com/trends/demi-lovato-x-amazon.md)