# Non-Alcoholic Sparkling Rosés Free AF Sparkling Rosé is Light, Crisp and Ready to Sip By Laura McQuarrie | Published 2024-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/free-af-sparkling-rose References: [instagram](https://www.instagram.com/p/C1k0lG4pXKV/) & [us.af-drinks](https://us.af-drinks.com/)  Free AF Sparkling Rosé is a non-alcoholic alternative beverage that's canned and ready to be cracked open to celebrate special occasions and elevate everyday moments. This [non-alcoholic sparkling rosé](https://www.trendhunter.com/trends/nonalcoholic-sparkling) comes from one of the fastest-growing [alcohol-free brands](https://www.trendhunter.com/trends/free-af) in the United States and for Dry January, it has landed in [Sprouts](https://www.trendhunter.com/trends/alcohol-free-brews) Farmers Market. This ready-to-drink sparkling wine alternative is said to be light and crisp, and it matches the flavorful and fragrant profile of a dry sparkling rosé. The floral and fruity non-alcoholic wine, unlike many others in the category, is not created with a traditional dealcoholized process. Free AF's products set themselves apart in a crowded non-alcoholic beverage category with Afterglow, an all-natural botanical extract that mimics the warmth of drinking alcohol without alcohol. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 39% | Activity: 51% | Freshness: 20% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Non-alcoholic Sparkling Rosés:** A growing trend of non-alcoholic sparkling rosés presents opportunities for innovative beverage companies to capture the market. - **Ready-to-drink Alternatives:** The rise of ready-to-drink non-alcoholic beverages creates new avenues for companies to introduce convenient and appealing options for consumers. - **All-natural Botanical Extracts:** The use of all-natural botanical extracts as alcohol substitutes opens doors for companies to tap into the growing demand for healthier and natural beverage options. ### Where This Applies - **Alcohol-free Brands:** The alcohol-free brands industry can leverage the increasing popularity of non-alcoholic sparkling rosés to expand their product offerings. - **Beverage Industry:** The beverage industry can explore the potential of non-alcoholic sparkling rosés as a way to attract a wider consumer base and innovate within the alcohol-free segment. - **Natural and Organic Products:** The natural and organic products industry has an opportunity to incorporate all-natural botanical extracts into their beverage lines to meet the demand for healthier alternatives. ## Related on Trend Hunter - [Award-Winning Classic Mocktail Brands](https://www.trendhunter.com/trends/classic-mocktail.md) - [Non-Alcoholic Sparkling Rosés](https://www.trendhunter.com/trends/sparkling.md) - [Alcohol-Free Wine Alternatives](https://www.trendhunter.com/trends/the-real-drinks-co-peony-blush.md) - [RTD Non-Alcoholic Margaritas](https://www.trendhunter.com/trends/nonalcoholic-canned-margaritas.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Non-Alcoholic Prosecco Alternatives](https://www.trendhunter.com/trends/non-alcoholic-prosecco-alternatives.md) - [Alcohol-Free Sparkling Wines](https://www.trendhunter.com/trends/french-bloom.md) - [Non-Alcoholic Sparkling Wines](https://www.trendhunter.com/trends/nonalcoholic-sparkling-wines.md) - [Sparkling Non-Alcoholic Wine Cocktails](https://www.trendhunter.com/trends/nozeco-spritz.md)