# Anti-Gravity Photoshoots The Frederik Heyman Floating Pics Play With Photo Physics By Jordan M | Published 2011-01-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/frederik-heymans-floating References: [yatzer](http://www.yatzer.com/Frederik-Heyman-and-his-playful-imagery) & [arcademi](http://www.arcademi.com/en/profiles/portfolios/?user=10725) There is always an eerily otherworldly feel to the floating work of Frederik Heyman, especially in these pictures which particularly highlight the artist's ability to blend [the real and the surreal](https://www.trendhunter.com/trends/surreal-street-art-1) seamlessly into colorful photo creations. In some of them, it's almost as if some kind of [magical anti-gravity](https://www.trendhunter.com/trends/antigravity-drones) has been turned on which temporarily transforms his subject matter into fantastical fare. The result is that the Frederik Heyman [floating art defies gravity](https://www.trendhunter.com/trends/the-great-tree) and our disbelief, showcasing one true sign of a great artist -- finding new ways to reinvent the every day. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 82% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What Makes This Trend Stand Out - **Anti-gravity Photography:** Innovative photographers can experiment with anti-gravity techniques in order to add an extra level of surrealism to their work. - **Blurring Real and Surreal:** There is potential for creative industries such as advertising and film to experiment with similar concepts of blending reality and surreality in their works. - **Magical Realism:** The fantastical implications of anti-gravity photography can be explored within fine art and literature to create immersive and surreal experiences. ### Sectors Adopting This - **Photography:** This trend presents an opportunity to explore anti-gravity techniques in order to create unique and memorable images. - **Advertising:** Anti-gravity photography can be incorporated into ad campaigns to create attention-grabbing and surreal visuals. - **Fine Art:** Magical anti-gravity photoshoots can be further explored within fine art to create immersive experiences for patrons and gallery-goers. ## Related on Trend Hunter - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Breathtaking Woven Installations](https://www.trendhunter.com/trends/woven-installation.md) - [Optical Illusion Humidifiers](https://www.trendhunter.com/trends/serena-antigravity-humidifier.md) - [Physics-Informed Digital Sculptures](https://www.trendhunter.com/trends/motion-sculpture.md) - [Sculptural Gravity Benches](https://www.trendhunter.com/trends/floating-bench.md) - [Optical Illusion Air Purifiers](https://www.trendhunter.com/trends/winben-levitating-air-purifier.md) - [Delicate Illusory Ceiling Lights](https://www.trendhunter.com/trends/aria-light.md) - [Gem-Like Sculptural Art Exhibitions](https://www.trendhunter.com/trends/cylindrical-lenses.md) - [Fluid Function Art Exhibits](https://www.trendhunter.com/trends/optical-flow.md)