# Androgynous Clone Captures This Frederico Martins Series is Bold and Confidant By Josh Triantafilou | Published 2012-06-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/frederico-martins References: [behance.net](http://www.behance.net/gallery/ELLE-Portugal-April-2012-3D-the-Future/3534933) & [fredericomartins.net](http://www.fredericomartins.net/) Frederico Martins is a [fashion photographer](https://www.trendhunter.com/trends/betterstudio) who is based in London and Porto, Portugal. He is a regular contributor to both Portuguese and international magazines, as evidenced by this shoot for Elle Portugal. The series, titled '[3D The Future](https://www.trendhunter.com/trends/the-future-is-not-set),' is a collaborative work, incorporating creative direction from both Martins and stylist Paulo Gomes. In 2011, Gomes won the Fashion TV awards, so he is obviously no stranger to the standards of [high fashion editorials](https://www.trendhunter.com/trends/jiyongkim-fw25). Of course, others were involved in the shoot as well. Assisting Frederico Martins with photography was Pedro Sa. Hair styling was the work of the talented Miguel Viana, while the ever-creative Antonia Rosa did the makeup. It's worth mentioning that it only took the crew five hours to shoot the entire series, which is quite impressive when one considers the quality of the end result. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 64% | Activity: 35% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Androgynous Fashion:** Opportunity for clothing lines to create gender-neutral collections - **Collaborative Editorial Shoots:** Chance for fashion stylists and photographers to pool their creative talents - **Efficient Photography Processes:** Possibility for studios to streamline their operations and reduce shooting times ### Where This Applies - **Fashion:** Industry leaders can incorporate androgynous fashion trends into their collections - **Photography:** Businesses can offer streamlined photography and editing services - **Beauty:** Makeup brands can create products to cater to androgynous looks ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md) - [Warped Dynamic New-Gen Eyewear](https://www.trendhunter.com/trends/vern-morph-and-form.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)