# Sandy Shoe Shoots The Frederico Martins 'Young Talents' Features Portuguese Shoes By Meghan Young | Published 2010-12-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/frederico-martins-young-talents References: [behance.net](http://www.behance.net/gallery/Young-Talents-Portuguese-Shoes/809488) & [fredericomartins.net](http://fredericomartins.net) Although the shoes are supposed to the be focal point of the Frederico Martins 'Young Talents' photo series, I can't help but think that most people won't be able to tear their eyes away from the [sexy models](https://www.trendhunter.com/trends/contemporary-femininity). Nevertheless, the [Portuguese shoes](https://www.trendhunter.com/trends/voile-blanche) still manage to make an impact. That's all thanks to a great team of artists and innovators. The 'Young Talents' series team includes stylist Fernando Bastos Pereira, makeup artist Patricia Lima and hair stylist Rui Rocha. Soft, sandy and completely sultry, this is a [great campaign](https://www.trendhunter.com/trends/alessandro-micheles). ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 75% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Sultry Shoe Campaigns:** Opportunity for shoe companies to showcase their products with a focus on sultry and sexy campaigns to attract more attention. - **Collaborative Artistic Campaigns:** Opportunity for companies to collaborate with artists to create visually stunning campaigns that capture the audience's attention. - **Portuguese Fashion Industry:** Opportunity for the Portuguese fashion industry to use innovative approaches to promote and showcase their products in the global market. ### Where This Applies - **Footwear Industry:** Disruptive innovation opportunity for companies in the footwear industry to use creative marketing campaigns to showcase their products. - **Fashion Industry:** Disruptive innovation opportunity for companies in the fashion industry to collaborate with artists to create unique and visually stunning campaigns. - **Creative Industries:** Disruptive innovation opportunity for the creative industries to collaborate with brands and companies to produce visually compelling and memorable campaigns. ## Related on Trend Hunter - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Modern Shoe Collections](https://www.trendhunter.com/trends/sergio-rossi.md) - [Hairy Suede Handcrafted Footwear](https://www.trendhunter.com/trends/bread-clog.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Sleek Monochromatic Footwear Designs](https://www.trendhunter.com/trends/caramba.md) - [Coastal Beach-Inspired Footwear](https://www.trendhunter.com/trends/voile-blanche.md) - [Footwear Product Image Generators](https://www.trendhunter.com/trends/shoe-fyi.md) - [Collaborative Heritage Footwear Series](https://www.trendhunter.com/trends/livello-rosso-collection.md) - [Romanticized Shoe Designs](https://www.trendhunter.com/trends/mademe-x-dr-martens-1461-quad-shoe.md)