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# Easter Egg Bling
Frederick B.'s 'Intimacy' Collection Pairs Pastel Precious Stones

By Robyn Currie | Published 2009-09-11 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/frederick-b-intimacy-collection
References: [luxist](http://www.luxist.com/2009/09/10/frederick-b-london-intimacy-jewelry/) & [frederickb](http://www.frederickb.com/home.html)

Diamonds are a girl's best friend, and this is even more true now that Frederick B. is launching his new line of rings called the 'Intimacy' collection.

According to frederickb.com, the 'Intimacy' collection offers a â€œa new, unique and exclusive ring setting, intimately positioning diamonds directly over a partner diamond or precious stone.â€ Such offerings of stones include white, canary, pink, and chocolate (chocolate!) diamonds, and sapphires.

**Implications** - With the economic recession slowly recovering, consumers are looking for new ways to spend their cash. Products that provide buyers with a sense of luxury are a great way to capitalize on this development, as many individuals are now willing to spend their money.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 21% | Activity: 4% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### What's Driving This Trend

- **Luxury-intimacy Jewelry:** Frederick B.'s 'Intimacy' Collection pairs precious stones for a luxurious experience.
- **New Setting-unique Design:** The 'Intimacy' Collection offers a new and exclusive ring setting design.
- **Colorful Precious Stones:** Pink and chocolate diamonds as well as sapphires provide a variety of options for buyers.

### Who This Affects Most

- **Jewelry:** The jewelry industry can benefit from offering unique, luxury collections such as 'Intimacy'.
- **Retail:** Retailers can cater to consumers' desires for luxury products by carrying trend-setting pieces such as the 'Intimacy' Collection.
- **Fashion:** Fashion insiders can capitalize on the trend towards luxury and create marketing campaigns that reflect the allure and attraction of accessory items such as precious stones.

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