# Red Cube Air Fresheners The Frederic Malle Home Fragrance Collection is Truly New By Robyn Currie | Published 2010-01-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/frederic-malle-home-fragrance References: [luxist](http://www.luxist.com/2010/01/27/frederic-malle-high-tech-home-fragrance-collection/) & [editionsdeparfums](http://www.editionsdeparfums.com/mallesite_gb/index.htm) I always find that home scents don’t really do a good job at being scents, they are more like home deodorants, over powering odors that blanket the room. But Frederic Malle home fragrance is breaking new ground in scents, and [scent diffusion](https://www.trendhunter.com/trends/aroma-diffuser-1). The scents complement the home, and the new techniques boggle the mind. Sure Frederic Malle home fragrance has a line of [candles](https://www.trendhunter.com/trends/sophisticated-candle-collection), but they also have the fleur mechanique, a device that will simulate the scent of fresh flowers, while appearing like a red cube. And the rubber incense that will emit fragrance from a rubber mat. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 12% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **New Techniques in Home Fragrances:** Frederic Malle's innovative techniques using the fleur mechanique and rubber incense could disrupt the traditional home fragrances industry. - **Scent Diffusion Technology:** The development of scent diffusion technology by Frederic Malle could lead to new opportunities in the air freshener industry. - **Complementing Home Scents:** There is an opportunity for companies to create home scents that complement the home, rather than overpowering it. ### Industries Being Reshaped - **Home Fragrances Industry:** Frederic Malle's innovative products could disrupt the home fragrance industry. - **Air Freshener Industry:** The development of scent diffusion technology could lead to disruptive innovation in the air freshener industry. - **Candle Industry:** The introduction of new products, such as the fleur mechanique, could shake up the traditional candle industry. ## Related on Trend Hunter - [Stackable Home Fragrances](https://www.trendhunter.com/trends/modular-room-fragrance.md) - [Hotel-Inspired Home Fragrances](https://www.trendhunter.com/trends/the-hotel-collection.md) - [Fragrance Brand-Diffusers](https://www.trendhunter.com/trends/parfums-de-marly.md) - [Elevated Home Scent Lines](https://www.trendhunter.com/trends/home-fragrance-1.md) - [Hangable Fragrance Tags](https://www.trendhunter.com/trends/fragrance-tags.md) - [Luxurious Fragrance Diffusers](https://www.trendhunter.com/trends/mini-pro-scent-diffuser.md) - [Couture-Inspired Home Fragrances](https://www.trendhunter.com/trends/coutureinspired-home-fragrances.md) - [Art-Inspired Home Fragrances](https://www.trendhunter.com/trends/pura-and-the-metropolitan.md) - [AI-Generated Home Fragrances](https://www.trendhunter.com/trends/aigenerated-fragrance.md)