# Exclamatory Sandwich Branding Freddy's Packaging Gets Consumers Excited About Local Foods By Amelia Roblin | Published 2013-03-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/freddys-packaging References: [thedieline](http://www.thedieline.com/blog/2013/3/4/freddys.html) & [ampro.ro](http://www.ampro.ro/packaging/) [Freddy's](https://www.trendhunter.com/trends/freddys-menu-items) packaging certainly packs a punch, especially for a brand that supplies locally sourced goods. You might be used to seeing product wrappers of a more humble quality when they're enveloping produce that's come from close-by, but Ampro Design of Bucharest, Romania, has treated these [scrumptious snacks](https://www.trendhunter.com/trends/betterforyou-snack-packaging) to a visual identity that's clean, consistent and fresh. A splash is created with the inverted raindrop shape that balances on a small circle. The pair of forms comes to represent an animated exclamation mark that draws attention to the various items within the [fruit and food shop](https://www.trendhunter.com/trends/north-coast-organic). Every piece of Freddy's packaging in the range is printed in a single vivid color. This keeps costs down yet serves up excitement for the consumer's sense of sight. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 44% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Visual Identity Packaging:** Brands can enhance consumer appeal by creating clean, consistent, and visually exciting packaging designs. - **Localized Sourcing:** Emphasizing locally sourced goods can create excitement and differentiation for brands in the food industry. - **Single Vivid Color Printing:** Using a single vivid color in packaging designs can effectively draw attention and reduce costs for brands. ### Industries Being Reshaped - **Food Packaging:** Innovative visual identity packaging designs can disrupt the food packaging industry and create a memorable brand experience. - **Local Food:** Brands that focus on locally sourced goods have the opportunity to disrupt the food industry and appeal to consumers' preference for sustainability and supporting local businesses. - **Printing and Packaging:** Companies that offer single vivid color printing solutions can disrupt the printing and packaging industry by providing cost-effective yet visually appealing options for brands. ## Related on Trend Hunter - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Eye-Catching Value Crisp Branding](https://www.trendhunter.com/trends/discos-snacks.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md)