# Olympic Advertising Freddy Ads for Italian Athletes By Bianca | Published 2008-05-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/freddy-italy-beijing-2008-olympic References: [hongkiat](http://www.hongkiat.com/blog/creative-ads-from-freddy-for-olympic-beijing-2008/) Italy's Olympic team is being officially sponsored by Freddy who have hired Italian ad agency, 1861 United, to create a unique series of very visual [ad campaigns](https://www.trendhunter.com/trends/scary-good). The ads consists of print campaigns and videos and feature members of the [Italian team](https://www.trendhunter.com/trends/team-canada-popup) that will compete in the Summer 2008 Beijing Olympics. Check out some more videos, followed by more [print ads](https://www.trendhunter.com/trends/speed-shopping). Make sure to scroll all the way down! ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 80% | Activity: 99% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Athlete Sponsorship:** Since Italian athletes are already competing under the Freddy brand, other companies can look for similar opportunities to sponsor and advertise with athletes. - **Ad Campaigns for Sporting Events:** Creating bold and impactful ads campaigns for major sporting events is an opportunity to gain exposure and increase brand awareness. - **Visual Advertising:** Visual advertising campaigns can be very effective in capturing people's attention and generating buzz. ### Who This Affects Most - **Sportswear:** Sportswear companies can sponsor athletes and create ad campaigns for major sporting events. - **Advertisting and Marketing:** Ad agencies can work on creating impactful ad campaigns for major sporting events and sponsorships. - **Media and Entertainment:** Media companies and entertainment brands can create visual advertising campaigns to capture attention and generate buzz. ## Related on Trend Hunter - [Thematic Athlete-Celebrating Dairy Commercials](https://www.trendhunter.com/trends/dairy-commercial.md) - [Greek Olympic Outwear Sponsors](https://www.trendhunter.com/trends/hellenic-olympic-committee.md) - [Temporary Olympic Hospitality Venues](https://www.trendhunter.com/trends/casa-descente.md) - [Olympic-Themed Beer Campaigns](https://www.trendhunter.com/trends/corona-cero-for-every-golden-moment.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Black-Tonal Olympian Denim](https://www.trendhunter.com/trends/black-kinetic-denim.md) - [Exclusive Olympic Beer Sponsors](https://www.trendhunter.com/trends/michelob-ultras.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Carbon-Neutral Olympic Outfits](https://www.trendhunter.com/trends/official-outfit-for-team-china.md)