# Gilded Holiday Chocolate Gifts The New Cadbury Dairy Milk Freddo Treasures is Treat-Filled By Michael Hemsworth | Published 2020-08-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/freddo-treasures References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/mondelez-unveils-new-products-for-christmas-2020-portfolio-14-08-2020/) & [mondelezinternational](https://www.mondelezinternational.com) The new [Cadbury](https://www.trendhunter.com/trends/cadbury-easter-eggs) Dairy Milk Freddo Treasures Giant Gold Treasure Tin is being launched by [Mondelēz International](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff-advent-calendar) as part of its upcoming 2020 Christmas collection. The treasure chest-inspired gift is packed with six bags of Cadbury Dairy Milk buttons along with toys and stickers to boot. This makes the product perfect for parents to give to little ones as an all-in-one seasonal offering for youngsters to enjoy. The Cadbury Dairy Milk Freddo Treasures Giant Gold Treasure Tin is priced at £5.99 and is part of the brand's newly unveiled Christmas collection that includes a number of treats for kids and adults alike. The pre-wrapped design of the tin makes it ready for gifting immediately to reduce the need for preparation before gifting. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 61% | Activity: 82% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Seasonal Gift Bundles:** The Cadbury Dairy Milk Freddo Treasures Giant Gold Treasure Tin offers a bundled gift experience, combining chocolate treats with toys and stickers. - **Pre-wrapped Packaging:** The pre-wrapped design of the Cadbury Dairy Milk Freddo Treasures Giant Gold Treasure Tin introduces convenience and reduces the need for additional gift preparation. - **All-in-one Seasonal Offerings:** Parents can give the Cadbury Dairy Milk Freddo Treasures Giant Gold Treasure Tin to children as a comprehensive gift option with both chocolate and entertainment. ### Industries Being Reshaped - **Confectionery:** The confectionery industry can explore the concept of combining chocolate treats with toys and stickers to create innovative seasonal gift bundles. - **Packaging:** The packaging industry has an opportunity to develop pre-wrapped designs that provide convenience and add value to gift-giving experiences. - **Retail:** The retail industry can benefit from offering all-in-one seasonal offerings like the Cadbury Dairy Milk Freddo Treasures Giant Gold Treasure Tin as attractive and convenient gift options for customers. ## Related on Trend Hunter - [Collaborative Candy Advent Calendars](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff-advent-calendar.md) - [Candy-Filled Egg-Shaped Treats](https://www.trendhunter.com/trends/cadbury-easter-eggs.md) - [Creamy Candy Advent Calendars](https://www.trendhunter.com/trends/cadbury-dairy-milk-creamy-advent-calendar.md) - [Gifting-Ready Chocolate Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-happy-birthday.md) - [Wintery Truffle-Style Chocolates](https://www.trendhunter.com/trends/cadbury-mini-puds.md) - [Expansive Holiday Treat Lineups](https://www.trendhunter.com/trends/festive-confectionery.md) - [Caramelized Cookie Easter Eggs](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff-ultimate.md) - [Cooling Seasonal Candy Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-winter-mint-crisp.md) - [Premium Autumnal Treat Ranges](https://www.trendhunter.com/trends/cadbury-halloween.md)