# Powerful Drinking Parodies Freddie W's 'Power Hour' Replicates Kanye West's Song By Allison Love | Published 2010-08-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/freddie-ws-power-hour References: [theawesomer](http://theawesomer.com/power-hour/57267/) & [youtube](http://www.youtube.com/watch?v=C1TTmuDtqwI) Freddie W's 'Power Hour' is a hilarious parody on [Kanye West's](https://www.trendhunter.com/trends/make-your-gameday-epic) video for his hit song 'Power'. The video is essentially imitating life in college and university, going through all the classic [drinking games](https://www.trendhunter.com/trends/desperados-beer). From [beer pong](https://www.trendhunter.com/trends/go-for-dos) to Edward 40-hands, the games continue throughout the video until its gross and predictable ending. Definitely a great cultural reference to a student's way of life, Freddie W's 'Power Hour' is worth a look. **Implications** - Popular culture is becoming more than just a form of entertainment. Consumers are looking for products that are integrated with some aspect of a popular character. Companies could integrate their items with certain media figures in order to appeal to a greater audience. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 12% | Activity: 79% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Popular Culture Integration:** Consumers are looking for products that are integrated with some aspect of a popular character. - **Humorous Parodies:** Parodies of popular songs and videos can go viral, providing great marketing opportunities. - **Drinking Games as Social Activities:** Drinking games are popular among college and university students, creating an opportunity for businesses to promote their products through social events. ### Who This Affects Most - **Alcohol Industry:** Organizing or sponsoring social events with drinking games can increase brand awareness among college and university students. - **Entertainment Industry:** Parodies of popular songs and videos can attract a large audience and generate revenue through merchandise sales and sponsorships. - **Marketing Industry:** Integrating products with popular media figures can increase consumer appeal and brand recognition. ## Related on Trend Hunter - [Next-Gen Drinking Games](https://www.trendhunter.com/trends/almost-friday.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Feature-Length Wine Videos](https://www.trendhunter.com/trends/wine-tv.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [YouTuber-Backed Hydration Beverages](https://www.trendhunter.com/trends/prime-hydration.md) - [Lighthearted Football Campaigns](https://www.trendhunter.com/trends/7-stages-of-defeat.md) - [Sporty Party Punches](https://www.trendhunter.com/trends/partner-series.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md) - [Canadian Creator-Approved Campaigns](https://www.trendhunter.com/trends/the-hacksmith.md)