# AI Feminine Care Services Freda Uses AI Predictions to Send Its Eco-Friendly Subscriptions By Laura McQuarrie | Published 2018-01-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/freda References: [campaignlive](https://www.campaignlive.co.uk/article/new-start-up-uses-ai-predict-when-send-period-products/1455309) & [myfreda](https://myfreda.com/) The popular subscription model has been adopted by a range of businesses that offer menstrual products for women, but Freda is one that sets itself apart as more than just a source of [organic, eco-friendly period care products](https://www.trendhunter.com/trends/natracare). [Artificial intelligence](https://www.trendhunter.com/trends/oto-fertility) is a key part of the start-up's subscription service, as Freda uses it to determine the appropriate time for a customer's next box of products to be delivered. As founder Affi Parvizi-Wayne describes, "Traditional subscription services are all built on a monthly basis which is, 12 per year, as opposed to a [menstrual cycle basis](https://www.trendhunter.com/trends/cycle-tracking) (on average 28 days per cycle approximating 13 per year)." Freda's algorithm helps to predict a user's average cycle length over time, since these cycles naturally fluctuate. A portion of the cost of every monthly subscription is put into worldwide initiatives that address period poverty, such as A Bloody Good Cause, Bloody Good Period, Killi Pads and more. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **AI Predictive Subscriptions:** Using AI to determine the appropriate time for a customer's next box of products to be delivered. - **Menstrual Cycle-based Subscriptions:** Moving away from traditional monthly subscriptions to align with a user's average cycle length. - **Eco-friendly Period Care Products:** Offering organic and environmentally friendly options for menstrual products. ### Industries Being Reshaped - **Subscription Services:** Opportunities to integrate AI predictions to enhance customer experience. - **Feminine Care Products:** Growth potential in the market for eco-friendly and sustainable period care products. - **Social Impact Initiatives:** Addressing period poverty through partnerships and contributions to relevant causes. ## Related on Trend Hunter - [Easy-to-Install Pad Dispensers](https://www.trendhunter.com/trends/freda-dispenser.md) - [AI-Powered Menstrual Care Systems](https://www.trendhunter.com/trends/tulipon.md) - [AI-Assisted Women’s Health Platforms](https://www.trendhunter.com/trends/pinky-promise.md) - [AI Menstrual Insight Apps](https://www.trendhunter.com/trends/joii.md) - [AI-Supported Menopausal Treatment Services](https://www.trendhunter.com/trends/menopausal-treatment-service.md) - [AI-Powered Email Marketing](https://www.trendhunter.com/trends/frizerly.md) - [AI-Powered Women’s Health Platforms](https://www.trendhunter.com/trends/domain-of-womens-health.md) - [Personalized Menstrual Health Apps](https://www.trendhunter.com/trends/femcy.md) - [Sustainable Menstrual Care Products](https://www.trendhunter.com/trends/unfabled.md)