# Sophisticated Canteens The Fred Water Flask is a Demure Way to Carry Your H2O By Michael Hemsworth | Published 2014-12-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fred-water-flask References: [holycool.net](http://www.holycool.net/fred-water-flask/) & [thegadgetflow](http://thegadgetflow.com/portfolio/fred-water-flask/) When it comes to carrying a water bottle around with you, it's usually a choice between one plastic design or another, but the [Fred Water Flask](https://www.trendhunter.com/trends/chomp) is a sophisticated way to bring your hydration with you wherever you go. Designed to look and feel like a rugged canteen but with urban portability in mind, the Fred Water Flask comes in a few different [color variations](https://www.trendhunter.com/trends/sunnies-studio) including white, charcoal, green, orange and green (as well as the classic brushed stainless steel) to suit any style. The paint used to coat the design is specifically designed to adhere well to stainless steel and to resist chips and scratches associated with prolonged rough and tumble. A clear winner when it comes to [portable hydration](https://www.trendhunter.com/trends/togo-bottle), the Fred Water Flask is a sophisticated alternative to plastic varieties. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 4% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Urban Portability:** The trend of creating portable products that are designed for urban environments. - **Rugged Aesthetics:** The trend of incorporating rugged and durable design elements into everyday products. - **Alternative Materials:** The trend of using materials other than plastic in the design of water bottles. ### Who This Affects Most - **Outdoor Gear:** The industry that creates and sells products for outdoor activities. - **Fashion and Accessories:** The industry that designs and manufactures fashion and accessories. - **Sustainable Living:** The industry that promotes eco-friendly and sustainable lifestyles. ## Related on Trend Hunter - [Sleek Elevated Flat-Shaped Flasks](https://www.trendhunter.com/trends/watr.md) - [Minimalist Metallic EDC Flasks](https://www.trendhunter.com/trends/corkcicle-cool-flask.md) - [Ultra-Customizable Water Bottles](https://www.trendhunter.com/trends/sunnies-flask.md) - [Hyper-Durable Hydration Bottles](https://www.trendhunter.com/trends/hydro-flask-sport-bottle.md) - [Style-Focused Water Bottles](https://www.trendhunter.com/trends/ultralight-series-water-bottles.md) - [Intelligent Hydration Vessels](https://www.trendhunter.com/trends/waterh-smart-water-bottle.md) - [Steel Portable Water Bottles](https://www.trendhunter.com/trends/togo-bottle.md) - [Minimalist Appliance Water Bottles](https://www.trendhunter.com/trends/smeg-and-24bottles.md) - [Space-Saving Hydration Solutions](https://www.trendhunter.com/trends/flat-water-bottles.md)