# Nativity Calendar Storefronts The Fred Perry Windows by XAGStudio Show Seasonal Spirit By Jana Pijak | Published 2012-12-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fred-perry-windows-by-xagstudio References: [frameweb](http://www.frameweb.com/news/fred-perry-windows-by-xagstudio) & [studioxag](http://www.studioxag.com/index.php) The Fred Perry Windows by XAGStudio are created to resemble a life-sized Christmas calendar. The shop display features house-shaped cardboard cutouts, each numbered for the days of the month. Much like a coveted Christmas calendar, the numbered windows pop out to reveal a surprise. Instead of a chocolate treat, the label reveals its accessories and holiday must-haves behind the windows, giving their customers a surprise each day of the changing season. The Fred Perry Windows by XAGStudio are modeled after a traditional [holiday chocolate calendar](https://www.trendhunter.com/trends/gourmet-chocolate-advent-calendars) and feature daily product reveals instead of the common sweet treat. The British clothing label, known for their store designs and [memorable shop displays](https://www.trendhunter.com/trends/wonder-all-the-way) has outdone themselves with their latest clever project. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 38% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Interactive Storefront Displays:** The Fred Perry Windows by XAGStudio features an interactive display that brings an element of surprise to customers. - **Experience-driven Retail Marketing:** The numbered windows on the Fred Perry Christmas calendar storefront offers a unique experience to customers, a trend that retailers should consider adapting. - **Personalized Holiday Shopping:** The daily product reveals on the Fred Perry Christmas calendar storefront creates a personalized holiday shopping experience for customers, a trend that can be expanded to other retailers in various industries. ### Where This Applies - **Retail Industry:** The interactive and personalized shopping experience offered by the Fred Perry Christmas calendar storefront presents opportunities for the retail sector to innovate and stand out from competitors. - **Marketing Industry:** The Fred Perry Windows by XAGStudio offers an example of how retailers can use experience-driven marketing to attract and retain customers, a trend that marketing professionals should consider exploring. - **Consumer Goods Industry:** The Fred Perry Christmas calendar storefront showcases how brands in the consumer goods industry can create excitement and anticipation for their products through creative displays and interactive experiences. ## Related on Trend Hunter - [Festive Advent Campaigns](https://www.trendhunter.com/trends/advent-campaign.md) - [Luxury Advent Calendars](https://www.trendhunter.com/trends/saint-laurent-rive-droite.md) - [Artist-Designed Advent Calendars](https://www.trendhunter.com/trends/venchi-x-anna-higgie-prestige-advent-calendar.md) - [Smart Holiday Windows](https://www.trendhunter.com/trends/alexa-in-a-pear-tree.md) - [Luxury Beauty Advent Calendars](https://www.trendhunter.com/trends/limitededition-beauty-advent-calendars.md) - [Building Block Window Displays](https://www.trendhunter.com/trends/louis-vuitton-lego-christmas-display.md) - [Textural Chocolate Advent Calendars](https://www.trendhunter.com/trends/kinder-holiday-mix-countdown-calendar.md) - [Thoughtfully-Designed Chocolate Advents](https://www.trendhunter.com/trends/purdys-advent-calendars.md) - [Luxury Fragrance Calendars](https://www.trendhunter.com/trends/2025-diptyque-advent.md)