# Surreal Suspension Storefronts The Fred Perry Windows by Studio XAG Toy with Detachable Collars By Alexandra Serrano | Published 2013-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fred-perry-windows-by-studio-xag References: [frameweb](http://www.frameweb.com/news/fred-perry-windows-by-studio-xag) & [fredperry](http://www.fredperry.com/) Inspired by dreamlike realities, the Fred Perry Windows by [Studio XAG](https://www.trendhunter.com/trends/frame-store) posses a quality of unusual imagery that commands the attention of window shoppers. The display is one that focuses on the collaboration between current [Dior](https://www.trendhunter.com/trends/dior-store-2) creative director Raf Simons and the preppy brand. A focal point of Simons' creations are detachable collars, which boast an appeal of customization. Keeping this in mind, StudioXAG created a storefront that not only capitalized on this delightful garment feature but also made it into a [captivating storefront display](https://www.trendhunter.com/trends/through-the-keyhole). Suspended collars create a contrast of color, texture and movement against the while background whilst a screen plays the season's fashion film. The Fred Perry Windows by Studio XAG is are dynamic display will excite window shoppers and entice consumers to experience the collection. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 37% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Dreamlike Storefronts:** Creating immersive storefront displays that blur the line between reality and dream can captivate and retain the attention of window shoppers. - **Customizable Merchandise Displays:** Designing product displays that emphasize and allow customization opportunities can increase brand awareness and interest. - **Collaborative Branding:** Forming collaborations between different brands or designers can create unique and attention-grabbing products and displays. ### Industries Being Reshaped - **Fashion:** Incorporating dreamlike and customizable displays into fashion storefronts can enhance the shopping experience and drive sales. - **Retail:** Incorporating creative and attention-grabbing displays can increase store traffic and engagement. - **Marketing:** Brands can utilize collaborative displays and merchandise to create buzz and generate interest in their products. ## Related on Trend Hunter - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md) - [Sculptural Holiday Window Displays](https://www.trendhunter.com/trends/holiday-window-display1.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md) - [Surrealist Shopping Experiences](https://www.trendhunter.com/trends/dreams-is.md) - [California-Inspired Gallery-Style Stores](https://www.trendhunter.com/trends/frame-store.md) - [Office-Themed Metallic Installations](https://www.trendhunter.com/trends/frankie-shop.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md)