# Vacuum-Sealed Apparel FRED PERRY and Raf Simons Celebrate 10 Years with 100 Archival Pieces By Amy Duong | Published 2018-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fred-perry-and-raf-simons References: [fredperryxrafsimons](https://fredperryxrafsimons.com/) & [instagram](https://www.instagram.com/FREDPERRY/) Over the past decade, fashion labels FRED PERRY and Raf Simons have worked with one another extensively. To mark their 10th anniversary milestone, the two have selected 100 [archival pieces](https://www.trendhunter.com/trends/martine-rose-and-napapijr) that will be available throughout the globe, specifically where subcultures are propelling themselves. As plans follow, Athens is the first city, then Belgrade, followed by Seoul. One of the selected items is FRED PERRY's first-ever [tennis shirt in Wimbledon](https://www.trendhunter.com/trends/heritage-tennis-runways). The label is named after a tennis player and inspired its logo, so it was natural that it drops its own. It arrived in 1952 and became immediately successful. The collaboration between the two often boasts bold graphics cues on pieces such as [polo shirts and Harrington jackets](https://www.trendhunter.com/trends/baracuta-x-barbour), perfectly infusing both design aesthetics. Image Credit: [Olya Oleinic](https://www.instagram.com/olya_o/) and [Kyle Weeks](https://www.instagram.com/_kyleweeks_/) ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 5% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Archival Fashion:** Opportunity for fashion brands to revive and re-release popular past designs, capitalizing on nostalgia and limited edition appeal. - **Regional Localization:** Potential for brands to target specific cities and regions that have thriving subcultures, creating unique and localized collections. - **Collaborative Innovation:** Partnerships between fashion labels and designers allowing for the fusion of diverse design aesthetics and creative concepts. ### Where This Applies - **Fashion & Apparel:** Fashion brands can tap into the growing market for limited edition and nostalgic designs by re-releasing popular archival pieces. - **Retail:** Local retailers in cities with thriving subcultures can benefit from partnerships with fashion labels to offer exclusive and tailored collections. - **Design:** Designers can collaborate with fashion labels to bring fresh and innovative design concepts to limited edition collections. ## Related on Trend Hunter - [Retro Tennis Collaboration](https://www.trendhunter.com/trends/palace-x-fred-perry.md) - [Collaborative Special Edition Jackets](https://www.trendhunter.com/trends/fred-perry-and-beams.md) - [Retro Nightclub-Themed Collaborations](https://www.trendhunter.com/trends/charles-jeffrey-loverboy-1.md) - [Centennial Fashion Capsule](https://www.trendhunter.com/trends/farah-archive-collection.md) - [Sporty Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/palace-and-stella-artois.md) - [Heritage Postal Fashion Capsules](https://www.trendhunter.com/trends/ralph-lauren-and-usps.md) - [Auto-Inspired Apparel Capsules](https://www.trendhunter.com/trends/percival-x-ford.md) - [Archival-Inspired Fashion Capsule](https://www.trendhunter.com/trends/martine-rose-and-napapijr.md) - [Old-School Soccer Apparel Capsules](https://www.trendhunter.com/trends/90sinspired-soccer-collection.md)