# Premium Dual-Branded Turntables Fred Perry Launches Three Turntables Inspired by Its Shirt Designs By Kanesa D | Published 2023-01-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/fred-perry-3 References: [fredperry](https://www.fredperry.com/pro-ject/record-deck-ms2714-710.html) & [fredperry](https://www.fredperry.com/pro-ject/record-deck-ms2714-710.html)  [Fred Perry](https://www.trendhunter.com/trends/ruark-audio-mr1) taps [Pro](https://www.trendhunter.com/trends/metallica-turntable)-Ject for its new release, sharing a series of turntables inspired by the brand’s shirt colorways. There are three color options for the turntable: maroon/white/ice, white/ice/navy, and black/champagne. Among the features are a built-in adjustable phono pre-amp, a colored platter mat with the Laurel Wreath logo, and an [Ortofon](https://www.trendhunter.com/trends/project-debut-pro) OM 10 cartridge with an elliptical diamond stylus. Consumers can match the turntable to their existing Fred Perry wardrobe or opt for a colorway that suits their living space more comfortably. Pro-Ject manufactures record players with the highest level of craftsmanship and uses industry-leading production methods. The Pro-Ject x Fred Perry ‘Record Deck’ is priced at £450, and is available online at Fred Perry’s website. Image Credit: Fred Perry ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 100% | Activity: 100% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Customizable Turntables:** Customizable turntables that can be matched with a person's current wardrobe offer an opportunity to provide personalized products based on individual preference. - **Fashion-inspired Audio Equipment:** Creating audio equipment inspired by successful fashion brands can generate new revenue streams for the audio industry and also make audio equipment more fashion-forward. - **Luxury Turntables:** Designing elegant and distinctive turntables can introduce a new market for high-end consumers who enjoy both music playback and luxury design. ### Where This Applies - **Fashion Industry:** Partnering with fashion brands to create audio equipment that is inspired by fashion trends can generate a new revenue stream for the fashion industry and introduce fashion-forward products. - **Audio Industry:** Incorporating customizable options and luxury designs into turntables creates an opportunity to entice the high-end market and differentiate from other audio equipment manufacturers. - **E-commerce Industry:** Providing online sales channels for products such as premium turntables can create a new e-commerce market while targeting music enthusiasts and audiophiles who value premium audio equipment. ## Related on Trend Hunter - [Stark Minimalist Turntables](https://www.trendhunter.com/trends/project-debut-pro.md) - [Lightning-Shaped Turntables](https://www.trendhunter.com/trends/pro-ject-audio-system.md) - [Premium Retro Record Players](https://www.trendhunter.com/trends/hp1-phono-bt.md) - [Industrial Aesthetic Record Players](https://www.trendhunter.com/trends/project-automat-a2.md) - [Updated Colorful Premium Turntables](https://www.trendhunter.com/trends/debut-evo-2.md) - [Premium Customization Turntables](https://www.trendhunter.com/trends/project-pro-s-turntable.md) - [Pre-Adjusted Entry-Level Turntables](https://www.trendhunter.com/trends/project-e1-turntable.md) - [High-Fidelity Turntables](https://www.trendhunter.com/trends/reference-10-turntable.md) - [Extra-Smooth Turntables](https://www.trendhunter.com/trends/x8-turntable.md)