# Country Club-Inspired Fashion The Fred Perry 2011 Summer Collection is Preppy and Posh By Jaime Neely | Published 2011-05-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fred-perry-2011-summer References: [hypebeast](http://hypebeast.com/2011/05/fred-perry-2011-summer-looks/) & [fredperry](http://www.fredperry.com/) The [Fred Perry](https://www.trendhunter.com/trends/palace-x-fred-perry) 2011 Summer collection stays true to the designer's classic English-inspired and preppy styles. In addition to its posh-meets-preppy flair, the Fred Perry 2011 Summer Collection takes it up a notch or two by throwing in some retro-inspired patterns. While the collection boasts some of the designer's traditional but beloved [polo shirts](https://www.trendhunter.com/trends/radmor-golf) and lightweight cashmere sweaters exhibiting the Fred brand's signature logo, the Fred Perry 2011 Summer collection also includes some vibrant patterned pieces for the ladies including a two-toned dress, retro scarves and a stunning silk blouse. The collection keeps it classy with its elegant English style including high socks for women and plaid button-ups for the men. The entire collection is available for purchase online at the Fred Perry website or in stores. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 46% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Country Club Fashion:** There is an opportunity for fashion designers to create more country club-inspired clothing lines - **Preppy Style:** There is an opportunity for retailers to market preppy styles with a modern twist for younger audiences - **Retro-inspired Patterns:** There is an opportunity for fashion designers to create clothing lines with a mix of modern and retro-inspired patterns ### Where This Applies - **Fashion:** The fashion industry can use this trend to create updated country club and preppy inspired clothing lines - **Retail:** Retailers can capitalize on this trend by marketing preppy styles with a modern twist for a younger audience - **E-commerce:** E-commerce companies may benefit from getting involved with the fashion industry in order to help market and sell new lines of clothing that appeal to younger audiences. ## Related on Trend Hunter - [Retro Tennis Collaboration](https://www.trendhunter.com/trends/palace-x-fred-perry.md) - [Retro Nightclub-Themed Collaborations](https://www.trendhunter.com/trends/charles-jeffrey-loverboy-1.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Designer Heritage Capsule](https://www.trendhunter.com/trends/kris-van-assche-x-fred-perry.md) - [Progressive Golf Knitwear](https://www.trendhunter.com/trends/manors-1.md) - [Sporty Resort Capsules](https://www.trendhunter.com/trends/paper-x-four-seasons.md) - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Heritage Countryside Sportswear](https://www.trendhunter.com/trends/pal-sporting-goods-2.md)