# Clinical Cold Brew Branding The Branding for Cafe Fred Cold Brew is Apothecary-Inspired By Rebecca Byers | Published 2016-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fred-cold-brew References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/02/cafe-fred-cold-brew.html) The branding for Cafe Fred Cold Brew is clinically inspired and speaks to the progression toward apothecary-inspired packaging that recalls the prescriptive nature of medicinal products. The product is contained in a brown glass bottle and appears black when filled with the cold brew, making the white typography pop. On one side of the bottle, consumers can see a flow chart representing the cold brew process. Notably, the brown glass bottle also protects the coffee from UV rays, which can damage the formulation. A product of Barcelona, the packaging and branding design by David Boleas of Boleas & Co for Cafe Fred Cold Brew highlights the careful attention to detail paid in the cultivation of the product. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 36% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Apothecary-inspired Packaging:** Opportunity for brands in various industries to adopt apothecary-inspired packaging to evoke a sense of nostalgia and trust in their products. - **Clinically-inspired Branding:** Potential for brands to utilize clinically-inspired branding to convey quality, precision, and a scientific approach to their products, enhancing consumer perception. - **UV Protection Packaging:** Emerging trend for brands to incorporate UV protection packaging, not limited to the cold brew industry, to preserve the quality and effectiveness of light-sensitive products. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to incorporate apothecary-inspired packaging and clinically-inspired branding to differentiate their products and attract health-conscious consumers. - **Coffee:** Potential for coffee companies to invest in UV protection packaging to maintain the freshness and taste of their cold brew products, offering customers a longer shelf life and higher product quality. - **Design and Packaging:** Trend for design and packaging companies to offer services that focus on creating apothecary-inspired packaging designs and clinically-inspired branding strategies for various industries. ## Related on Trend Hunter - [Proprietary Brewing Cold Coffees](https://www.trendhunter.com/trends/cold-brew-coffee-line.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Aesthetically Pleasing Decaf Packaging](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md)