# Kaleidoscopic Origami Fashions The Fred Butler A/W 2011 Fashion Film is Delightfully Dreamlike By Corinne Guirgis | Published 2011-06-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fred-butler-a-w-2011-fashion-film References: [trendland.net](http://trendland.net/2011/06/12/fred-butler-aw11-fashion-film/) & [fredbutlerstyle](http://fredbutlerstyle.com/) The Fred Butler A/W 2011 Fashion Film uses bright origami paper art to create an eye-popping dreamlike sequence. Commonly used in the fashion world to produce original shoots that are interesting to look at, [origami art](https://www.trendhunter.com/trends/saori-matsushita) has a number of diverse manifestations. Butler is a props stylist and accessories designer based in London, England, whose paper art is celebrated and always exciting. Styled by Kim Howells for her autumn/winter 2011 line, the [mini fashion film](https://www.trendhunter.com/trends/alessandro-micheles) is unconventional and aesthetically appealing. Butler says of his origami masterpieces, "[Origami](https://www.trendhunter.com/trends/origamiinspired-design1) is an infinite craft of possibilities with no limits. My new collection is an experiment in pushing these boundaries utilizing both the top and bottom conflicting surfaces of structures for contrast in texture.” The featured photographs truly capture the geometric shapes of each clothing piece, and are guaranteed to leave you yearning for more colorful summer fashions. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 81% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Origami Fashion:** There is an opportunity for designers to explore origami techniques in fashion, creating unique and eye-catching garments. - **Dreamlike Fashion Films:** Fashion brands can utilize dreamlike sequences in their films to create captivating and memorable experiences for viewers. - **Geometric Clothing Shapes:** Designers can experiment with geometric shapes in clothing, offering innovative and modern designs. ### Industries Being Reshaped - **Fashion:** The fashion industry can incorporate origami techniques and dreamlike sequences in their collections and marketing campaigns. - **Film Production:** Film production companies can specialize in creating visually stunning fashion films with dreamlike sequences. - **Art and Design:** Origami artists and designers can explore geometric shapes in their work, creating unique and captivating art pieces. ## Related on Trend Hunter - [Origami-Inspired Seating Capsule](https://www.trendhunter.com/trends/origamiinspired-design1.md) - [Folded Paper Figures](https://www.trendhunter.com/trends/clara-von-zweibergk.md) - [Origami-Inspired Ceramics](https://www.trendhunter.com/trends/origami-series.md) - [Sculptural Mixed-Media Designs](https://www.trendhunter.com/trends/folded-echoes.md) - [Sculptural Paper Designs](https://www.trendhunter.com/trends/fragmenti.md) - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Kimino Making-Inspired Furniture](https://www.trendhunter.com/trends/origata-collection.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md)