# Creamy Soft-Matte Lipsticks Freck Launches the Fall-Ready ‘Makeout Club Soft Blur Lipstick’ Line By Kanesa D | Published 2022-10-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/freck References: [hypebae](https://hypebae.com/2022/10/freck-beauty-makeout-club-soft-blur-lipstick-makeup-release-price-info) & [freckbeauty](https://freckbeauty.com/) Freck introduces the ‘Makeout Club Soft Blur Lipstick’ as a part of its seasonal lineup just in time for the fall season. The lipstick is a buildable, medium-to-full coverage cosmetic that is transfer-proof and has a soft matte finish. Arriving in four shades of ‘Muse,’ ‘Main Character,’ ‘Rust,’ and ‘Baddie,’ the lipstick offers multiple shades that range from a pink beige to a fall-ready brown orange-red. Each lipstick is infused with royal orchid extract for added hydration, along with magnolia bark for a creamy, smooth feel on the lip. This lipstick is sure to appeal to lovers of minimalism, as the cosmetic comes packaged in a clean white tube with soft orange branding on the front. The Freck ‘Makeout Club Soft Blur Lipstick’ is available for $24 USD on the Freck website. Image Credit: Freck Beauty ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 18% | Activity: 26% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Soft-matte Lipsticks:** Opportunity for other cosmetic brands to release their version of the creamy soft-matte lipstick using unique ingredients or packaging. - **Minimalistic Packaging:** Opportunity for cosmetic brands to adopt a minimalistic approach to product packaging for a chic and sophisticated look. - **Seasonal Lineups:** Opportunity for cosmetic brands to create and promote seasonal lineups to align with current trends and consumer interests. ### Who This Affects Most - **Cosmetics:** The cosmetics industry can benefit from creating and promoting a line of soft-matte lipsticks in a variety of shades for consumers to choose from. - **Fashion:** Fashion brands can tie in seasonal makeup lines to complement their clothing collections, thus promoting an all-encompassing brand lifestyle. - **Marketing:** Marketing agencies can help cosmetics brands create effective seasonal campaigns for their soft-matte lipstick lineups, resulting in increased consumer engagement and sales. ## Related on Trend Hunter - [Soft-Focused Pillowy Lipsticks](https://www.trendhunter.com/trends/cloud-whip-blurring.md) - [Balm-Like Matte Lipsticks](https://www.trendhunter.com/trends/signature-lip-blush.md) - [Soft-Matte Lip Balms](https://www.trendhunter.com/trends/smushy-matte-lip-balm.md) - [Soft-Matte Lip Mousses](https://www.trendhunter.com/trends/poutder.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Vibrant Fuchsia Lipstick Shades](https://www.trendhunter.com/trends/velvet-cream-lipstick.md) - [Mattifying Cream Lipsticks](https://www.trendhunter.com/trends/silk-matte-lip.md) - [Weightless Matte Lipsticks](https://www.trendhunter.com/trends/petal-bouche-matte.md) - [Effortless Minimalist Makeup Products](https://www.trendhunter.com/trends/blush-lip-color.md)