# Consumer-Driven Milkshake Flavors F’real Milkshakes is Introducing Two New Flavors in the UK By Michael Hemsworth | Published 2022-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/freal-milkshakes References: [talkingretail](https://www.talkingretail.com/products-news/foodtogo/us-milkshake-brand-freal-introduces-new-flavours-to-uk-27-04-2022/) & [freal](https://www.freal.com)  [F’real milkshakes](https://www.trendhunter.com/trends/freal-bubblegum) is launching two new flavors in the UK in response to consumer demand that promise impressive taste and high-quality ingredients. The milkshake flavors include Banana and the limited-edition Birthday Cake, and will both feature now packaging to increase shelf appeal for shoppers. The milkshakes are expected to arrive in stores starting in July to coincide with the summer rush as consumers gravitate towards [ice cream novelties](https://www.trendhunter.com/trends/cold-stone-creamery-ice-cream-flavors) to beat the heat. [F'real](https://www.trendhunter.com/trends/birthday-cake-batter-milkshake) Marketing, Research & Development Director John Want spoke on the launch of the new F’real milkshakes saying, "We have spent a lot of time in research and development to pick the perfect additions to our range, with birthday cake and banana two of the most requested flavours on our social media platforms.” ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 27% | Activity: 22% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Customizable Milkshake Flavors:** As consumers seek personalized experiences, customizable milkshake flavors could be a disruptive innovation opportunity for fast food chains and beverage companies. - **Limited-edition Menu Offerings:** Limited-edition menu offerings, like F'real's Birthday Cake flavor, can create a sense of exclusivity and urgency for consumers, offering a potential disruptive innovation opportunity for food and beverage companies. - **Innovative Packaging Designs:** Innovative packaging designs, such as F'real's new packaging, can enhance a product's shelf appeal and drive sales, providing a possible disruptive innovation opportunity for packaging companies and consumer goods industries. ### Industries Being Reshaped - **Food and Beverage:** As consumer preferences shift towards higher-quality and customized offerings, the food and beverage industry may need to adapt their product lines to meet these demands, creating a potential disruptive innovation opportunity for companies in the industry. - **Fast Food:** With increasing consumer demand for personalized food and beverage experiences, fast food chains may need to explore customizable limited-edition menu offerings like F'real's new milkshake flavors to remain competitive, offering a potential disruptive innovation opportunity in the industry. - **Packaging:** As consumer demands for appealing packaging and sustainable materials continue to grow, the packaging industry may need to innovate in order to meet these expectations, providing a disruptive innovation opportunity for companies in the industry. ## Related on Trend Hunter - [Celebratory Cake Batter Milkshakes](https://www.trendhunter.com/trends/birthday-cake-batter-milkshake.md) - [Blend-It-Yourself Bubblegum Milkshakes](https://www.trendhunter.com/trends/freal-bubblegum.md) - [Limited-Time Caffeinated Milkshakes](https://www.trendhunter.com/trends/brown-sugar-latte-milkshake.md) - [Blend-It-Yourself Milkshakes](https://www.trendhunter.com/trends/mint-choc-chip-milkshake.md) - [Mystery Flavor Milkshakes](https://www.trendhunter.com/trends/mystery-flavor-milkshake.md) - [Dessert-Like Bottled Milkshakes](https://www.trendhunter.com/trends/shaken-udder-milkshakes.md) - [Diner-Inspired Prepackaged Milkshakes](https://www.trendhunter.com/trends/the-real-milkshake-company.md) - [Christmas-Inspired Milkshake Flavors](https://www.trendhunter.com/trends/freal-chocolate-orange.md) - [Branded Chocolate Milkshakes](https://www.trendhunter.com/trends/freal-rolo.md)