# High-Performance Sunscreens Freaks of Nature Protects Outdoor Athletes & Bolsters the Skin Barrier By Laura McQuarrie | Published 2024-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/freaks-of-nature-sunscreen References: [businessoffashion](https://www.businessoffashion.com/articles/professional/how-kelly-slater-learned-to-love-sunscreen/) & [freaksofnature](https://freaksofnature.com/)  Age-defying biohacker, surfing legend and passionate ocean conservationist Kelly Slater co-founded [Freaks of Nature](https://www.trendhunter.com/trends/microbiome-friendly-deodorant), a new sunscreen brand focused on protecting outdoor athletes. A consumer survey commissioned by the [Squared Circles](https://www.trendhunter.com/trends/regionspecific-pizza) team found a growing generation of outdoor athletes, 78% of whom seek products to optimize the health of their skin barrier. What's more, 95% are seeking a skincare brand formulated specifically for their needs. Freaks of Nature shares high-performance formulas fueled by bio-engineered ingredients to withstand wind, sun exposure, heat, sweat and pollution. The brand is introducing itself to the world with a trio of protective, skin barrier-boosting solutions: the Deeper Dive Moisturizer, Daily Defender Sunscreen and Peak Performance SPF 50, a [100% mineral sunscreen formula](https://www.trendhunter.com/trends/mineral-sunscreen-spf-50) with vegan spider silk protein. ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 98% | Activity: 99% | Freshness: 24% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **High-performance Sunscreens:** Bio-engineered ingredients for lasting skin protection against environmental factors. - **Customized Skincare Brands:** Brands tailored specifically to meet the needs of outdoor athletes and health-conscious consumers. - **Vegan Spider Silk Protein:** Innovative use of ethical ingredients for sustainable and effective skincare solutions. ### Sectors Adopting This - **Outdoor Athletics:** Opportunities for specialized skincare products to cater to the skin health of athletes engaged in outdoor activities. - **Bio-engineered Cosmetics:** Emerging sector utilizing advanced ingredients for enhanced skincare benefits and performance. - **Sustainable Beauty:** Growing market demand for eco-friendly and cruelty-free skincare products that deliver high efficacy. ## Related on Trend Hunter - [Skin-Caring Electrolyte Supplements](https://www.trendhunter.com/trends/skin-support-electrolyte.md) - [Reef-Safe Mineral Sunscreens](https://www.trendhunter.com/trends/saltyface-daily-sun-shield-mineral-sunscreen.md) - [Skin-Caring SPF Collections](https://www.trendhunter.com/trends/spooge.md) - [Protective Performance Skincare](https://www.trendhunter.com/trends/wthr.md) - [Advanced SPF-Enhanced Skincare Formulas](https://www.trendhunter.com/trends/spf-product.md) - [Sustainable Mineral SPF Brands](https://www.trendhunter.com/trends/project-reef.md) - [Scented Sunscreen Formulations](https://www.trendhunter.com/trends/boardwalk-delight-scentscreen-mist.md) - [Plant-Based Sun Protectors](https://www.trendhunter.com/trends/plantbased-sun-protectors.md) - [High-Altitude SPFs](https://www.trendhunter.com/trends/face-shots-all-screen.md)