# Self-Exploring Fashion Lines PLEASURES' Freaks in LOVE Capsule Surrounds Heartache and Emotions By Amy Duong | Published 2018-02-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/freaks-in-love References: [highsnobiety](https://www.highsnobiety.com/p/pleasures-ss18/) & [pleasuresnow](https://www.pleasuresnow.com/collections/spring-2018) PLEASURES' Spring/Summer 2018 collection, entitled 'Freaks in LOVE,' surrounds the idea of emotion self-expression and heartache. The interesting thematic focus of the capsule highlights destruction, heartache and self-exploration through design details. The label encourages consumers to express their emotions and thoughts through the provoking graphics. The Freaks in LOVE capsule features pieces such as denim, trucker jackets, [graphic t-shirts, graphic hoodies](https://www.trendhunter.com/trends/billie-eilish-capsule), custom knits and [embellished caps](https://www.trendhunter.com/trends/pleasures-and-polo). Some of the standout pieces include the Rudeboy jacket with plaid details, the button-down Evolve shirt and the Power Logo cap. The entire PLEASURES Spring/Summer 2018 Freaks in LOVE collection is available for purchase online and at select retailers, with prices from $36 to $140. Image Credit: PLEASURES ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 30% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Emotion Self-expression:** Disruptive innovation opportunity: Develop interactive clothing that can change patterns and colors based on the wearer's emotions. - **Customization in Fashion:** Disruptive innovation opportunity: Create a platform that allows consumers to design and personalize their own fashion pieces, from fabric to embellishments. - **Thematic Storytelling:** Disruptive innovation opportunity: Introduce augmented reality technology that brings fashion collections to life through interactive storytelling experiences. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Integrate wearable technology into fashion, enhancing functionality and style. - **Retail:** Disruptive innovation opportunity: Implement virtual try-on technologies to allow customers to virtually try on clothing, eliminating the need for physical changing rooms. - **E-commerce:** Disruptive innovation opportunity: Develop AI-powered personal stylist algorithms that recommend fashion pieces tailored to individual preferences and styles. ## Related on Trend Hunter - [Denim Collaboration Capsule](https://www.trendhunter.com/trends/freaks-store-and-umbro.md) - [Collaborative Tonal Cap Collections](https://www.trendhunter.com/trends/pleasures-and-polo.md) - [Singer-Centric Graphic Apparel Capsules](https://www.trendhunter.com/trends/billie-eilish-capsule.md) - [Music-Inspired Collaborative Capsule](https://www.trendhunter.com/trends/pleasures-and-reebok-1.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Distressed Streetwear Capsule](https://www.trendhunter.com/trends/neighborhood-x-chito.md) - [Bold Valentine’s Streetwear](https://www.trendhunter.com/trends/valentines-day-capsule-collection.md) - [Nostalgic Spring-Ready Fashion Capsules](https://www.trendhunter.com/trends/gelato-games.md)