# Trippy Tunneled Interiors FREAKS Freearchitects Inserts a Passageway into Heliocosm Shop By Katherinev123 | Published 2011-10-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/freaks-freearchitects References: [dezeen](http://www.dezeen.com/2011/10/19/heliocosm-by-freaks-freearchitects) & [freaksfreearchitects](http://freaksfreearchitects.com/) FREAKS freearchitects, a French design studio, has revamped the interior of Parisian cosmetics shop, Heliocosm. The interior now has at its center a [rectangular timber tunnel](https://www.trendhunter.com/trends/atelier-xk) that connects the front and back of the store. Offering contrast to the store's vivid turquoise walls, the tunnel is essentially a long wooden passageway that leads from the front workshop area to a lounge in the back. The tunnel has been cut on one side to create a big window, and inside this large timber box are integrated shelves that provide display space for Heliocosm's products. With a small budget of 100,000 Euros, the designers at FREAKS freearchitects have definitely done an amazing job for the [cosmetics store](https://www.trendhunter.com/trends/cosmetic-clinic). If you're curious, Heliocosm is a shop that allows customers to [mix their own natural beauty products](https://www.trendhunter.com/trends/innisfree-store) under the supervision of professional "tutors." ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 84% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Passageway Interiors:** Creating a custom passageway within retail spaces to enhance customer experience and provide a unique design element. - **Integrated Product Display:** Incorporating integrated shelves into architectural elements for showcasing and organizing retail products. - **Budget Design Solutions:** Achieving impressive interior design results with limited budgets. ### Where This Applies - **Retail Design:** Exploring innovative ways to transform and optimize retail spaces for enhanced customer engagement. - **Cosmetics:** Integrating custom architectural elements into cosmetics stores to create a distinct and immersive shopping experience. - **Beauty Products:** Designing retail spaces that highlight and organize beauty products using unique architectural features. ## Related on Trend Hunter - [Cave-Like Retail Interiors](https://www.trendhunter.com/trends/cavelike-interior.md) - [Upcycled Beauty Retail Interiors](https://www.trendhunter.com/trends/beauty-retail1.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Swirled Public Art Installations](https://www.trendhunter.com/trends/tunnel-vision-installation.md) - [Substantial Retail Environment Redesigns](https://www.trendhunter.com/trends/cosmetics-and-beauty-department.md) - [Algae Lit Retail Caves](https://www.trendhunter.com/trends/aesop-hainan.md) - [Autoshop-Transformed Skincare Boutiques](https://www.trendhunter.com/trends/malingoetz-1.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md)