# Freakitechture UNStudio's Curving Escalators at Star Place By Going Like Sixty | Published 2008-12-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/freakitechture-curving-escalators-at-star-place References: [unstudio](http://www.unstudio.com/projects/name/S/1/340) How about this challenge: design a ten story escalator that *must* curve? It proved to be no problem for UNStudio. They created Star Place, a department store in Taiwan that has a curved shape and glows like a star. Inside is a 10-story atrium where the architects created spiral, moving stairs by putting escalators around the center axis. **Implications** - When you are dealing with a structure that is meant to attract tourists and consumers, there is no reason not to embrace the challenge of creating something that is truly remarkable. This department store is a perfect example of how an ingenious and truly bizarre design has the real potential to stand out from the crowd in a dramatic way, and thus ultimately pay dividends in the consumer interest it ultimately inspires. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 62% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### What's Driving This Trend - **Curved Architecture:** The trend of incorporating curved designs and structures in architecture can create visually stunning and unique spaces. - **Spiral Escalators:** The trend of implementing spiral escalators in buildings provides an innovative and captivating way to enhance the overall aesthetic appeal and customer experience. - **Remarkable Design:** The trend of embracing remarkable and unusual designs in retail spaces can help in attracting tourists and consumers, creating a memorable and distinctive brand image. ### Who This Affects Most - **Architecture:** The architecture industry can leverage curved designs to push boundaries and create iconic structures that stand out. - **Retail:** The retail industry can explore the use of spiral escalators to add a touch of uniqueness and enhance the shopping experience for customers. - **Tourism:** The tourism industry can benefit from remarkable and innovative designs, as they can become landmarks and attract visitors seeking unique experiences. ## Related on Trend Hunter - [Curved Glass Veiled Stores](https://www.trendhunter.com/trends/tiffany-co-store.md) - [Balanced Retail Atmosphere](https://www.trendhunter.com/trends/capitamall-skyview.md) - [Futuristic Commerce Spaces](https://www.trendhunter.com/trends/deji-plaza-phase-ii.md) - [Staircase-Centric Flagship Stores](https://www.trendhunter.com/trends/toteme-beijing.md) - [Sleek Spiralling Ramp Pavilions](https://www.trendhunter.com/trends/czech-pavilion.md) - [Mountain-Based Curved Viewpoints](https://www.trendhunter.com/trends/yunhai-forest-service-station.md) - [Captivating Viewpoint-Integrated Exhibitions](https://www.trendhunter.com/trends/portlantis.md) - [Dynamic Skateable Architecture Stores](https://www.trendhunter.com/trends/vans-west-end.md) - [Bold Architectural Renovations](https://www.trendhunter.com/trends/flat-iron-house.md)