# Timber-Clad Perfume Boutiques Frédéric Malle's Perfumes are Put on Display in This Majestic Store By Mishal Omar | Published 2016-12-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/frdric-malle References: [architecturalrecord](http://www.architecturalrecord.com/articles/12038-editions-de-parfums-frederic-malle) & [jakobmacfarlane](http://www.jakobmacfarlane.com/) This perfume boutique was designed by 'Jacob + Macfarlane' for the fragrance expert Frédéric Malle. In creating the idea behind the boutique, the designers discussed with Frédéric Malle various ideas about perfumes, books, illusions and infinity. The end result is a space that features expansive shelf-like creations that take up the entire store. Mirrored walls and ceilings provide an [illusory effect](https://www.trendhunter.com/trends/the-perfume-shop-holographic-technology) on the space, making it appear as though it goes on forever. The space features perfumes by Frédéric Malle on its shelves and provides a highly unique experience for those who visit it. This [luxury perfume boutique](https://www.trendhunter.com/trends/scent-journals) works to provide customers with an actual experience rather than having them purchase the items from banal store displays -- improving brand perception and likely increasing sales in the process. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 80% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Retail Spaces:** Innovative retail spaces that offer unique experiences for customers. - **Illusionary Interior Design:** Creative uses of mirrors and other optical illusions in interior design. - **Maximum Product Exposure:** Designs that maximize the display of products in retail environments. ### Sectors Adopting This - **Perfume & Fragrance:** Creating unique, immersive retail experiences for fragrance customers. - **Luxury Goods:** Utilizing creative design to enhance brand perception of luxury goods. - **Retail Design:** Designing retail environments that are not only functional, but engaging and memorable. ## Related on Trend Hunter - [Boutique-Style Fragrance Shops](https://www.trendhunter.com/trends/the-perfume-shop-boutique-stores.md) - [Premium In-Store Experiences](https://www.trendhunter.com/trends/lancomes-domaine.md) - [Rejuvenated Concept Candle Stores](https://www.trendhunter.com/trends/candle-stores.md) - [Immersive Luxury Retail Concepts](https://www.trendhunter.com/trends/christian-dior-beauty-boutique.md) - [Multi-Sensory Fragrance Destinations](https://www.trendhunter.com/trends/mega-experience-center.md) - [High-End Pharmacy Fragrance Boutiques](https://www.trendhunter.com/trends/boots-fragrance.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Immersive Fragrance Retail Locations](https://www.trendhunter.com/trends/the-perfume-shop-experiential-store.md)