# Specialty Coffee Concentrates Frazy Bottles are Concentrated Versions of Ready-to-Drink Coffees By Laura McQuarrie | Published 2023-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frazy-bottles References: [prnewswire](https://www.prnewswire.com/news-releases/introducing-frazy-bottles-concentrated-specialty-coffees-delivered-in-highly-customized-on-the-go-six-or-twelve-packs-301849149.html) & [GetFrazy](http://www.GetFrazy.com/)  Bar-quality custom beverage startup Frazy debuted [Frazy Bottles](https://www.trendhunter.com/trends/frazy-boba-tea) as a way to offer [concentrated versions of ready-to-drink](https://www.trendhunter.com/trends/starbucks-multiserve), highly-customized specialty coffees straight to customers' doorsteps. These [shot-sized coffee concentrates](https://www.trendhunter.com/trends/singleserve-coffee-concentrate) are ready to be poured, mixed with hot or cold water, and enjoyed in several decadent varieties. 6-pack and 12-pack varieties are available and they simplify the process of making specialty coffees without the need for customized ingredients. With these coffees, java lovers can tailor the taste and texture of their drink precisely to their liking, and adjust the caffeine levels to their preferences. Available Frazy Bottles include Vanilla Latte, Caramel Macchiato and Vietnamese Coffee, as well as other favorites like Lavender Vanilla Latte and White Chocolate Mocha. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 31% | Activity: 58% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Customized Specialty Coffees:** Disruptive innovation opportunity: Developing customizable coffee concentrates that allow customers to personalize the taste and texture of their drinks. - **Ready-to-drink Solutions:** Disruptive innovation opportunity: Creating convenient, concentrated coffee products that simplify the process of making specialty coffees without the need for customized ingredients. - **Personalized Beverage Experiences:** Disruptive innovation opportunity: Offering shot-sized coffee concentrates that allow consumers to adjust the caffeine levels to their preferences, providing a more personalized beverage experience. ### Sectors Adopting This - **Beverage Manufacturing:** Disruptive innovation opportunity: Incorporating technology and packaging solutions to create innovative, concentrated coffee products that cater to the personalized needs of consumers. - **E-commerce & Direct-to-consumer:** Disruptive innovation opportunity: Leveraging e-commerce platforms to deliver concentrated coffee products directly to customers' doorsteps, providing convenience and accessibility. - **Hospitality & Foodservice:** Disruptive innovation opportunity: Partnering with hotels, cafes, and restaurants to integrate coffee concentrates into their menus, offering a wider range of customizable coffee options to customers. ## Related on Trend Hunter - [Customizable Coffee Concentrates](https://www.trendhunter.com/trends/javvvy-coffee-concentrates.md) - [Customizable Boba Bottles](https://www.trendhunter.com/trends/frazy-boba-tea.md) - [Ready-to-Drink Coffee Products](https://www.trendhunter.com/trends/readytodrink-coffee-products.md) - [Cafe-Quality Espresso Concentrates](https://www.trendhunter.com/trends/readytogo-espresso.md) - [On-Demand Virtual Cafes](https://www.trendhunter.com/trends/virtual-cafe.md) - [Ready-to-Mix Espresso Concentrates](https://www.trendhunter.com/trends/espresso-concentrates.md) - [Freezable Coffee Concentrates](https://www.trendhunter.com/trends/pop-and-bottle-super-concentrate.md) - [Convenient Espresso Concentrates](https://www.trendhunter.com/trends/concentrate-line.md) - [Signature-Blended Coffee Concentrates](https://www.trendhunter.com/trends/ultra-coffee-concentrate.md)