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# Frayed Bucket Hats
Urban Outfitters' New Bucket Hat Design Boasts Unique Finishes

By Riley von Niessen | Published 2019-07-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/frayed-bucket-hat
References: [urbanoutfitters](https://www.urbanoutfitters.com/en-ca/shop/uo-frayed-canvas-bucket-hat?category=womens-new-arrivals&color=001&type=REGULAR)

With bucket hats still in fashion for the summer season, [Urban Outfitters](https://www.trendhunter.com/trends/urban-outfitters-2) has released a fresh iteration to appeal to consumers who are looking to update their wardrobes with some staple accessories -- with its new frayed bucket hats now available.

The frayed bucket hats can be picked up in a total of three different colorways, with a simple all-black, denim blue, and classic beige all available from the retailer's web store.

With the monochromatic colorways and canvas material comprising the hat designs, they're easily paired with a wide range of [casual ensembles](https://www.trendhunter.com/trends/human-made-drop), making them ideal for days lounging by the pool or spending at the beach, and the perfect accessory for summer festival looks.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 10% | Activity: 9% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Frayed Fashion Accessories:** Opportunity to offer unique frayed finishes in other fashion accessories like bags, shoes, and clothing.
- **Monochromatic Statement Pieces:** Developing statement pieces in a single color for different fashion articles like hats, shirts or pants to bring together looks with minimal effort.
- **Summer Festival Looks:** Creating festival-inspired accessory lines with frayed finishes and adding other outdoor activities to encourage more usage.

### Who This Affects Most

- **Fashion Retail:** Offering unique design finishes to basic fashion products with potential to branch out to other products for a complete look.
- **Accessories Manufacturing:** Creating unique frayed styles in accessories like bags, shoes, or sunglasses to tie in with current fashion trends.
- **Outdoor Recreation:** Developing bucket hats with additional features and abilities for outdoor recreation activities or events.

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