# Cocktail-Ready Cognacs The Cognac Frapin 1270 is Perfect for Summer Consumption By Michael Hemsworth | Published 2018-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frapin-1270 References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2018/03/frapin-creates-new-cognac-for-mixing/) & [parfums-frapin](http://parfums-frapin.com/en/) The [Cognac](https://www.trendhunter.com/trends/larsen-cognac) Frapin 1270 has been unveiled by the brand as a new libation that will offer consumers a new way to enjoy the drink without having to stick to traditional consumption norms. The [cognac is aged in oak barrels](https://www.trendhunter.com/trends/delamain-la-rambaudie) for six months before being moved to older casks for an extended period to help the maturation process along. The final product is a libation that can be [served over ice, in a cocktail](https://www.trendhunter.com/trends/summer-cocktail-culture) or even with sparkling water to help switch up perceptions of the libation that is commonly associated with discerning drinkers. The Cognac Frapin 1270 is a new approach by the brand to help inspire consumers to give a different libation a try to see how it might satisfy their taste preferences. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 21% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Alternative Cognac Consumption:** The popularity of the Cognac Frapin 1270's versatile serving options suggest disruptive innovation opportunities for offering alternate consumption methods for traditionally exclusive drinks. - **Premium Spirits Aging Process:** The Cognac Frapin 1270's unique double-aging process opens up disruptive innovation opportunities for other premium spirits to experiment with different aging methods. - **Sparkling Spirit Mixology:** The Cognac Frapin 1270's use of sparkling water as a mixer presents disruptive innovation opportunities for spirits and mixers to create a new category of sparkling cocktails. ### Where This Applies - **Spirits & Liquor:** The Cognac Frapin 1270 presents disruptive innovation opportunities for spirits companies to expand their offerings beyond traditional, exclusive drink consumption methods. - **Bars & Restaurants:** Bars and restaurants can capitalize on the unique serving options of the Cognac Frapin 1270 to offer innovative, specialty cocktails to their customers. - **Packaged Beverage:** The Cognac Frapin 1270's versatile serving options present disruptive innovation opportunities for packaged beverage companies to create a new category of sparkling, mixable spirits and mixers. ## Related on Trend Hunter - [Luxurious Next-Gen Cognacs](https://www.trendhunter.com/trends/martingale-cognac.md) - [Premium Smoky Cognacs](https://www.trendhunter.com/trends/fortnum-mason5.md) - [Reinvigorated Cognac Campaigns](https://www.trendhunter.com/trends/larsen-cognac.md) - [Luxurious Nighttime Cognacs](https://www.trendhunter.com/trends/nighttime-cognac.md) - [Next-Gen White Cognacs](https://www.trendhunter.com/trends/white-x.md) - [Luxury Rapper-Approved Cognacs](https://www.trendhunter.com/trends/505-edition-branson-cognac.md) - [Festive Cognac Cocktails](https://www.trendhunter.com/trends/cognac-cocktails.md) - [Peach-Infused Cognac Liqueurs](https://www.trendhunter.com/trends/belle-de-brillet.md) - [Summer-Ready Scotch Whisky Cocktails](https://www.trendhunter.com/trends/scotch-whiskey-cocktails.md)