# Wine-Themed Pet Costumes Franzia Wines x BARK Collaborated on a Dog Costume and Toy By Laura McQuarrie | Published 2022-09-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/franzia-wines-x-bark References: [businesswire](https://www.businesswire.com/news/home/20220920005224/en) & [shop.franzia](http://shop.franzia.com/)  Leading up to Halloween last year, [Franzia Wines](https://www.trendhunter.com/trends/franzia-wines) sold adult-sized Franzia Chardonnay or Cabernet Sauvignon wine box costumes and this year, a Franzia Wines x BARK collaboration is introducing [matching costumes for dogs](https://www.trendhunter.com/trends/halloweenthemed-pet). Inspired by the fan-favorite Dark Red Blend, there's a new BARK Red Blend dog costume that's available for a limited time, along with a dog toy that also pays tribute to the iconic boxed wine. The [Franzia BARK](https://www.trendhunter.com/trends/matching-holiday-sweater) Red Blend Dog Costume (available in small, medium and large sizes) has plush, pillowy sides and adjustable Velcro straps so that pets are both cute and comfortable on Halloween. The Franzia Cabernet Slobbernon BarkBoxed Wine Dog Toy promises fun for Halloween and the seasons beyond with multiple parts for dogs to interact with. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 85% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Wine-themed Pet Costumes:** More collaborations between alcoholic beverage brands and pet accessory companies to create matching costumes for owners and pets can be expected. - **Boxed Wine Merchandise for Pets:** New and creative boxed wine merchandise for pets such as toys and accessories can disrupt the pet industry market. - **Holiday-themed Pet Accessories:** Expanding into holiday-themed pet accessories can create opportunities for seasonal profits for pet accessory companies. ### Where This Applies - **Alcoholic Beverage:** Alcoholic beverage brands can collaborate with pet accessory companies to expand their brand merchandise for a wider audience. - **Pet Accessories:** Pet accessory companies can expand their product offerings by creating unique and fun holiday-themed merchandise. - **Retail:** Retail companies can take advantage of the holiday season by offering a wider range of holiday-themed pet accessories to attract pet owners. ## Related on Trend Hunter - [Wine-Themed Holiday Sweaters](https://www.trendhunter.com/trends/matching-holiday-sweater.md) - [Boxed Wine Lawn Ornaments](https://www.trendhunter.com/trends/lawn-inflatablecab.md) - [AR Glow-in-the-Dark Wines](https://www.trendhunter.com/trends/halloween-wine.md) - [Recipe-Inspired Dog Costumes](https://www.trendhunter.com/trends/crescent-mummy-dog-costume.md) - [AR Monster Wines](https://www.trendhunter.com/trends/halloween-wines.md) - [Candy-Paired Wine Tastings](https://www.trendhunter.com/trends/candy-and-wine.md) - [Halloween-Themed Pet Lines](https://www.trendhunter.com/trends/halloweenthemed-pet.md) - [Animal Welfare-Focused Wines](https://www.trendhunter.com/trends/top-dogs-wines.md) - [Exclusive Candy Bar Costumes](https://www.trendhunter.com/trends/spirit-halloween-x-butterfinger.md)