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# Sinful Photo Shoots
Fransisca Smith Captures the Seven Deadly Sins

By Marissa Brassfield | Published 2009-07-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/fransisca-smith-seven-deadly-sins
References: [behance.net](http://www.behance.net/Gallery/Seven-Deadly-Sins/258159) & [mydigitalviewrbonmade](http://mydigitalview.carbonmade.com/projects/2113337)

Fransisca Smith's 'Seven Deadly Sins' is a [photographic representation](https://www.trendhunter.com/trends/still-life-1) of those infamous [naughty behaviors](https://www.trendhunter.com/trends/debauchery-lifestyle)--vanity, gluttony, envy, lust, greed, sloth, and wrath, respectively.

Fransisca Smith captures the Seven Deadly Sins in a simple, yet effective way that requires no caption. The mirrors affixed on the model's lips in the first image, for example, scream vanity, while the green lips in the third image clearly channel envy.

**Implications** - [Re-interpretations](https://www.trendhunter.com/trends/the-new-killer-brownie) often do well amongst consumers of all sorts because it reinvigorates products or concepts that are already familiar to them. Simply taking an existent idea and twisting it enough to be branded refreshing by the general public can lead to major commercial success.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 71% | Activity: 50% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Re-interpretations:** Opportunity to reinvigorate existing products or concepts by giving them a refreshing twist.
- **Naughty Behaviors:** Exploring the allure of the Seven Deadly Sins and their representation in various forms of art.
- **Simplified Visual Communication:** Using simple but impactful visuals to convey complex concepts and messages.

### Sectors Adopting This

- **Fashion and Photography:** Using fashion photography as a medium to creatively capture and express various emotions and behaviors.
- **Marketing and Advertising:** Leveraging the concept of the Seven Deadly Sins to create attention-grabbing campaigns and messaging.
- **Art and Design:** Exploring unique ways to visually represent complex ideas and interpretations in a simplified manner.

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- [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md)
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