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# Canned Bloody Mary Cocktails
Frank’s RedHot Bloody Mary Comes in a Ready-to-Drink Can

By Katherine Pendrill | Published 2020-02-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/franks-redhot-bloody-mary
References: [delish](https://www.delish.com/food-news/a30941769/franks-redhot-bloody-mary/)

[Frank's RedHot](https://www.trendhunter.com/trends/spicy-original-spaghettios-made-with-franks-redhot) is making it easier than ever to enjoy a spicy Bloody Mary cocktail with its new canned Frank’s RedHot Bloody Mary.

Frank’s RedHot Bloody Mary is a [ready-to-drink cocktail](https://www.trendhunter.com/trends/mixedup-cocktail-co) created by the iconic hot sauce brand. The cocktails is described as a "flavored malt beverage with natural flavors and artificial colors" that comes in a 12-ounce can with a 5.5.% ABV. The flavor is described as "medium heat," so it's perfect for those who like a little bit of heat, but don't want to burn their taste buds. The cans are sold in packs of four and can easily be paired with garnishes like celery and pickles for the ultimate boozy brunch cocktail.

Image Credit: *@pilly.craft.beer.*

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 24% | Activity: 49% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Canned Cocktail Convenience:** The rise of canned cocktails presents opportunities to innovate packaging design and flavor profiles to appeal to busy, on-the-go consumers.
- **Ready-to-drink Beverages:** The popularity of ready-to-drink beverages demonstrates a need for convenient, accessible, and innovative alcoholic and non-alcoholic beverage options.
- **Personalization of Cocktails:** Consumers are seeking customizable, DIY cocktail experiences that allow for personalization and experimentation with various flavors, ingredients, and spirits.

### Sectors Adopting This

- **Alcoholic Beverage Industry:** The alcoholic beverage industry can capitalize on the rise of canned cocktails and ready-to-drink beverages by developing new flavors and marketing strategies to appeal to a wider audience.
- **Packaging Industry:** The packaging industry can leverage the demand for convenient, portable, and sustainable packaging solutions to enhance the canned cocktail experience and reduce environmental impact.
- **Hospitality Industry:** The hospitality industry can offer personalized and customizable cocktail experiences through innovative technology, such as virtual mixology classes and self-serve drink stations, to cater to the evolving preferences of consumers.

## Related on Trend Hunter

- [Spicy Canned Cocktails](https://www.trendhunter.com/trends/ready-to-drink-bloody-mary.md)
- [Nutritious Canned Cocktail Mixers](https://www.trendhunter.com/trends/v8-bloody-mary-party-packs.md)
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- [Pickle-Infused Brunch Cocktails](https://www.trendhunter.com/trends/dill-pickle-bloody-mary.md)
- [Southern-Inspired Cocktail Mixers](https://www.trendhunter.com/trends/bloody-mary-mixer.md)
- [Tangy Bloody Mary Mixes](https://www.trendhunter.com/trends/pickle-bloody-mary-mix.md)
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