# Giant Hot Sauce Challenges Frank's Red Hot Tapped David Dobrik and Eli Manning By Ell Smith | Published 2021-02-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/franks-red-hot References: [adweek](https://www.adweek.com/media/david-dobrik-puts-franks-redhot-on-everything-including-himself/) & [twitter](https://twitter.com/FranksRedHot) Even without an official Super Bowl ad, Frank's Red Hot was able to generate buzz for its brand with a viral moment featuring YouTuber David Dobrik and former New York Giants quarterback Eli Manning. The challenge started on Twitter, with Manning challenging Dobrik to a Frank's Red Hot challenge for charity. The pair claimed that if the post received 100,000 tweets using the hashtag, Dobrik would let Manning dump a bucket of the spicy sauce over him. Of course, the post went viral, prompting a hilarious video that features Dobrik standing under a giant bottle of Frank's. The clever social campaign drove engagement, while offering a more literal take on the brand's slogan of "I put that shit on everything" Image Credit: Frank’s RedHot ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 18% | Activity: 22% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Challenge Marketing:** Frank's Red Hot used a social media challenge to generate buzz and engagement for their brand. - **Celebrity Endorsements:** David Dobrik and Eli Manning's involvement in the challenge brought attention to the brand and could lead to further celebrity partnerships. - **Humorous Viral Campaigns:** The hilarious video featuring David Dobrik under a giant bottle of Frank's Red Hot shows the potential for viral campaigns with a comedic spin. ### Sectors Adopting This - **Condiments:** Condiment brands can utilize social media challenges and celebrity partnerships to increase brand awareness and engagement. - **Influencer Marketing:** Social media influencers like David Dobrik can leverage their massive followings for brand partnerships similar to Frank's Red Hot. - **Charitable Partnerships:** Frank's Red Hot's challenge for charity could inspire other brands to create similar campaigns and support important causes while increasing brand visibility. ## Related on Trend Hunter - [Celebrity Hot Sauce Ads](https://www.trendhunter.com/trends/thats-redhot.md) - [Celebratory Game Day Sauces](https://www.trendhunter.com/trends/franks-redhot-sauces.md) - [Flavor-Packed Gameday Activations](https://www.trendhunter.com/trends/hellmanns-field-goal-challenge.md) - [Hot Sauce-Paired Bacons](https://www.trendhunter.com/trends/hormel-1.md) - [Free Game Day Wings](https://www.trendhunter.com/trends/free-wings.md) - [Spicy Butter Spreads](https://www.trendhunter.com/trends/popup-bagels-x-franks-redhot.md) - [Dog Food Topper Campaigns](https://www.trendhunter.com/trends/skip-the-sauce-challenge.md) - [Quirky Athlete-Centric Mayo Campaigns](https://www.trendhunter.com/trends/mayotivations-campaign.md) - [Spiced Sunflower Seed Snacks](https://www.trendhunter.com/trends/david-franks-redhot-jumbo-sunflower-seeds.md)