# Hot Dog-Themed Mascot Cars The Oscar Mayer Wienermobile is Being Renamed to Frankmobile By Colin Smith | Published 2023-05-18 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/frankmobile References: [jalopnik](https://jalopnik.com/oscar-mayer-changes-name-of-wienermobile-to-frankmobile-1850445115) & [oscarmayer](https://www.oscarmayer.com/)  Oscar Mayer announced that it is changing the name of its beloved '[Wienermobile](https://www.trendhunter.com/trends/wienermobile-on-lyft)' to the 'Frankmobile.' While the original Wienermobile received its name after Oscar Mayer weiners, the company's branded packaged hot dogs, the Frankmobile receives its name from the term "beef franks," which is a slang for [all-beef hot dogs](https://www.trendhunter.com/trends/manischewitz-allbeef-hot-dogs). The company changing the name of the Frankmobile is not random, though, as the brand is also launching a [new hot dog recipe](https://www.trendhunter.com/trends/spicy-beef-franks) inspired by the original all-beef franks. Oscar Mayer stated that the hot dogs will have a “more balanced flavor profile and iconic beefy taste that is more delicious than ever,” when compared to the traditional recipe used by the company. Oscar Mayer has yet to announce the pricing and availability of its accompanying beef franks. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 24% | Activity: 44% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Rebranding of Iconic Products:** Opportunities for companies to modernize beloved products or brands can reinvigorate interest and attract new customers. - **Product Line Innovation:** Introducing new products or improved formulations can generate buzz and offer fresh options to consumers. - **Brand-partnered Events:** Events can connect people to brands and create memorable experiences that assist in long-term customer loyalty. ### Industries Being Reshaped - **Packaged Foods:** Companies can change perceptions of traditional packaged foods by introducing updated recipes and branding strategies. - **Marketing and Advertising:** Campaigns that tap into nostalgia and humor are effective ways to build brand awareness and drive sales. - **Event Planning:** Brands can leverage events in various industries to drive exposure and engagement, especially when it comes to experiential marketing. ## Related on Trend Hunter - [Weenie Mobile Driver Applications](https://www.trendhunter.com/trends/oscar-mayers-wienermobile-driver.md) - [Cheese-Stuffed Wieners](https://www.trendhunter.com/trends/oscar-mayer-stuffed-dogs.md) - [Hybrid Hot Dog Packs](https://www.trendhunter.com/trends/oscar-mayer-everybun-pack.md) - [Hot Dog Subway Campaigns](https://www.trendhunter.com/trends/follow-the-frank-line.md) - [Mobile Weenie Wedding Chapels](https://www.trendhunter.com/trends/mobile-wedding-chapel.md) - [Hot Dog-Themed Holiday Meals](https://www.trendhunter.com/trends/25-franksgiving-family-feast.md) - [Plant-Based Grilled Meats](https://www.trendhunter.com/trends/kraft-heinz-2.md) - [Macaroni-Topped Hot Dogs](https://www.trendhunter.com/trends/mac-dog.md) - [Free-From Piquant Hotdogs](https://www.trendhunter.com/trends/hot-spicy-beef-franks.md)