# Mediterranean-Style Tonic Waters Franklin & Sons Created Mallorcan-Inspired Tonic Water By Laura McQuarrie | Published 2019-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/franklin-sons-tonic-water References: [barmagazine](https://barmagazine.co.uk/franklin-sons-launches-mallorcan-inspired-tonic-water/) & [franklinandsons](https://www.franklinandsons.co.uk/tonics-mixers/) [Franklin & Sons](https://www.trendhunter.com/trends/franklin-sons-soft-drinks) is expanding its portfolio of [premium tonics, mixers and soft drinks](https://www.trendhunter.com/trends/le-tribute-mixers) with an all-new Mediterranean-style Mallorcan Tonic Water that specifically takes inspiration from the Spanish Balearic island of Mallorca. The tonic water channels the spirit of the island with fresh, zesty flavors like lime, lemon and grapefruit, as well as herbaceous rosemary and thyme. These aromatic ingredients are combined with a base of spring water, British sugar beet and natural cinchona bark extract. The well-balanced Mediterranean-inspired tonic water is said to [pair especially well with gins](https://www.trendhunter.com/trends/portofino-dry-gin) that are sweet and citrus-forward, offering consumers a new way to appreciate the taste of summer. The new product from Franklin & Sons is also a good match for vodka and Blanco tequila, as well as light aromatic fortified wines. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 18% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Mediterranean-inspired Tonic Waters:** Exploring the trend of tonic waters infused with Mediterranean flavors, offering a refreshing twist to traditional mixers. - **Island-inspired Beverages:** The rise of island-inspired beverages, creating unique flavor profiles that transport consumers to exotic destinations. - **Gourmet Mixer Selections:** The growing demand for premium mixers, providing opportunities for innovative flavor combinations and elevated cocktail experiences. ### Industries Being Reshaped - **Beverage Industry:** Innovations in Mediterranean-style tonic waters create opportunities for brands to tap into the growing market of craft and premium mixers. - **Alcohol Industry:** The introduction of Mediterranean-inspired tonic waters opens up possibilities for collaborations and new flavor pairings within the alcohol industry. - **Hospitality Industry:** The trend of island-inspired beverages presents opportunities for hotels, bars, and restaurants to create unique drink menus that cater to consumers seeking novel experiences. ## Related on Trend Hunter - [Citrusy Passionfruit Tonic Waters](https://www.trendhunter.com/trends/fevertree-tonic-water.md) - [Fragrant Naturalistic Soft Drinks](https://www.trendhunter.com/trends/franklin-sons-soft-drinks.md) - [Dual-Fruit Cocktail Mixers](https://www.trendhunter.com/trends/franklin-sons1.md) - [Deeply Citrusy Tonic Waters](https://www.trendhunter.com/trends/schweppes-grapefruit-slimline-tonic.md) - [Elderflower Tonic Waters](https://www.trendhunter.com/trends/elderflower-tonic.md) - [Orchard Fruit Cocktail Mixers](https://www.trendhunter.com/trends/orchard-apple-pear.md) - [Autumnal Cocktail Mixers](https://www.trendhunter.com/trends/damson-sloe-berry-tonic-water.md) - [Mediterranean Lemon-Infused Gins](https://www.trendhunter.com/trends/bombay-citron-presse.md) - [Citrusy Canned Cocktails](https://www.trendhunter.com/trends/four-pillars-rare-dry-gin-tonic.md)