# Fragrant Naturalistic Soft Drinks These New Franklin & Sons Soft Drinks Come in Three Options By Michael Hemsworth | Published 2024-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/franklin-sons-soft-drinks References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/54402/franklin-sons-introduces-soft-drinks-in-an-all-new-format/) & [franklinandsonsltd](https://franklinandsonsltd.com)  These new [Franklin & Sons](https://www.trendhunter.com/trends/orchard-apple-pear) soft drinks are being launched by the independent refreshment brand as a series of products that are perfect for consumers to enjoy on their own, as part of a mocktail, cocktail and beyond. The carbonated drinks come in three flavors including Raspberry, Elderflower and [Dandelion & Burdock](https://www.trendhunter.com/trends/damson-dandelion), which are launching in [12-packs](https://www.trendhunter.com/trends/sparkling-can-multipacks) in the UK priced at £12. The refreshments are inspired by consumer demand for naturalistic taste experiences, while the use of cans over bottles also shifts the brand in a more eco-friendly direction. Brand Manager Lauren Edwards commented on the new Franklin & Sons soft drinks saying, "We’re thrilled to introduce our new 250ml cans, making our signature liquids even more accessible. They will genuinely offer a convenient yet premium solution for pubs and bars, as well as retail consumers for their on-the-go, summertime occasions.” ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 51% | Activity: 50% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Natural Taste Experiences:** Consumers are increasingly seeking soft drinks that offer naturalistic flavor profiles, taping into a desire for more authentic and less artificial taste experiences. - **Eco-friendly Packaging:** The shift from bottles to cans showcases a strong move towards sustainable packaging, appealing to environmentally conscious consumers looking to reduce their carbon footprint. ### Sectors Adopting This - **Beverage:** The beverage industry sees continuous innovation with new flavor combinations and natural ingredients, meeting evolving consumer preferences. - **Sustainability:** Sustainable packaging solutions are becoming crucial in the sustainability industry, driving brands to adopt more eco-friendly materials and practices. - **Hospitality:** In the hospitality industry, offering premium and convenient beverage options enhances customer satisfaction and provides a competitive edge for establishments. ## Related on Trend Hunter - [Orchard Fruit Cocktail Mixers](https://www.trendhunter.com/trends/orchard-apple-pear.md) - [Dual-Fruit Cocktail Mixers](https://www.trendhunter.com/trends/franklin-sons1.md) - [Botanical Mocktail-Like Beverages](https://www.trendhunter.com/trends/fentimans-botanically-brewed.md) - [Artisan-Inspired Fruit Cordials](https://www.trendhunter.com/trends/robinsons-fruit-cordials.md) - [Artisan-Inspired Soda Flavors](https://www.trendhunter.com/trends/the-london-essence-company.md) - [Candy-Inspired Soft Drinks](https://www.trendhunter.com/trends/barratt-soft-drinks.md) - [Hydration-Driven Fruit Beverages](https://www.trendhunter.com/trends/belvoir-farm.md) - [Unsweetened Soft Drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks.md) - [School-Compliant Sparkling Fruit Juices](https://www.trendhunter.com/trends/belvoir-farm-fruitz.md)