# Nostalgic 90s Swimwear Collections The Sofia Richie x Frankie's Bikinis Line is a Nod to the 90s By Katherine Pendrill | Published 2019-07-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/frankies-bikinis References: [popsugar](https://www.popsugar.co.uk/fashion/Sofia-Richie-x-Frankie-Bikinis-Launch-2019-46350405) & [frankiesbikinis](https://frankiesbikinis.com/collections/sofia-richie) 90s swimwear is back thanks to a new collection from Sofia Richie and Frankie's Bikinis. Whether you remember the 90s styles or not, this collection is sure to inspire a bit of nostalgia. The Sofia Richie x Frankie's Bikinis line is a 10-piece capsule collection inspired by 90s California. In keeping with the theme, the collection consists of a pink and blue palette in tie-dye washes. According to the brand, the swimwear is designed with a relaxed California vibe in mind, meaning you can easily transition from the beach to the streets. There are also a variety of designs, including both feminine and more tomboy designs. Naturally, the whole collection is modeled by celebrity Sofia Richie, who is a professional model and daughter of the singer Lionel Richie. Image Credit: *Frankie's Bikinis.* ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **90s Nostalgia Fashion:** The success of nostalgic 90s swimwear collections signals a greater trend towards revived fashion trends from the decade, increasing opportunities for fashion brands to cash in on consumers' love for nostalgia. - **Celebrity Collaborations:** Celebrity collaborations are on the rise in the fashion industry, and the Sofia Richie x Frankie's Bikinis line showcases the potential for success and profitability of such partnerships. - **Versatile Clothing:** The focus on convertible and versatile clothing in the Sofia Richie x Frankie's Bikinis line signals a trend towards functional and adaptable clothing items that can be worn in multiple settings. ### Who This Affects Most - **Fashion:** The rising trend of 90s nostalgia fashion offers new opportunities for fashion brands to create collections that appeal to consumers' love for retro fashion trends. - **Celebrity Endorsements:** The success of the Sofia Richie x Frankie's Bikinis line highlights the potential for celebrity endorsements to boost sales and interest in fashion brands. - **Swimwear:** The popularity of the Sofia Richie x Frankie's Bikinis line showcases the potential for swimwear brands to create versatile, functional, and stylish designs that appeal to a wide range of consumers. ## Related on Trend Hunter - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Travel-Friendly Loungewear Collections](https://www.trendhunter.com/trends/travel-diaries-collection.md) - [Delicate Strawberry Print Bikinis](https://www.trendhunter.com/trends/pink-by-frankies-bikinis.md) - [Delicate Holiday Loungewear Collections](https://www.trendhunter.com/trends/holiday-in-the-sun.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Collaborative Inclusive Swimwear](https://www.trendhunter.com/trends/cloud-cups.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md)