# Family-Oriented Swimwear Gigi Hadid and Frankies Bikinis Release Mother's Day Swimwear Collection By Kanesa D | Published 2022-05-06 | Updated 2022-05-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/frankies-bikinis-1 References: [hypebae](https://hypebae.com/2022/5/gigi-hadid-lil-frankies-bikinis-kids-collection-mothers-day-release-date) & [frankiesbikinis](https://frankiesbikinis.com/) Gigi Hadid and Frankies Bikinis are teaming up to release a new drop for Mother’s Day, specifically for moms and their kids. Fittingly titled ‘lil frankies,’ the collection features infant-sized versions of Frankie’s swimwear and loungewear. Comprised of nine different styles such as loungewear, ruffled bikinis, long-sleeved one-pieces, board shots and bucket hats, the collaboration features “Gigi x Frankies” co-branding embroidered onto the pieces. The collection celebrates founder Francesca Aiello and Hadid's friendship, love for family, and motherhood. The collection relies on [nostalgic prints and color-combinations](https://www.trendhunter.com/trends/reformations-second-swim-drop) in order to create the perfect mother-child ensemble. The collection will release in two drops, the first on May 11 and the second on June 2 at 9 p.m PST. Interested parties can also sign up for early access. The ‘lil frankies’ range will be available on the [Frankies Bikinis’](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) website. Image Credit: Frankies Bikinis ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 63% | Activity: 13% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Family-focused Swimwear:** There is an opportunity for apparel companies to develop lines focused on creating coordinated swimwear for different members of families. - **Collaborative Drops:** Collaborations between popular brands, celebrities, and influencers can result in successful fashion drops and capture loyal followers. - **Nostalgia-inspired Designs:** Designs that evoke feelings of nostalgia and sentimentality can appeal to consumers looking for a sense of comfort and familiarity in their clothing choices. ### Sectors Adopting This - **Apparel and Fashion:** This trend has the potential to disrupt the fashion industry, particularly in the swimwear market, with the advent of family-focused designs. - **E-commerce:** E-commerce platforms that showcase exclusive drops can successfully capture the attention of interested followers and create hype around the product. - **Influencer Marketing:** This trend presents an opportunity for influencers to create collaborations with brands and release products that appeal to their followers. ## Related on Trend Hunter - [Delicate Strawberry Print Bikinis](https://www.trendhunter.com/trends/pink-by-frankies-bikinis.md) - [Delicate Holiday Loungewear Collections](https://www.trendhunter.com/trends/holiday-in-the-sun.md) - [Collaborative Inclusive Swimwear](https://www.trendhunter.com/trends/cloud-cups.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Travel-Friendly Loungewear Collections](https://www.trendhunter.com/trends/travel-diaries-collection.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Playful Apparel Collabs](https://www.trendhunter.com/trends/stoney-clover-lane-x-roller-rabbit.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Mother Daughter Sun Apparel](https://www.trendhunter.com/trends/watskins-spring-2024-collection.md)