# Youthful Seaside Lookbooks The Frankie Morello SS11 Campaign Captures Adolescent Attitude By Amelia Roblin | Published 2011-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/frankie-morello-ss11-campaign References: [homotography.blogspot](http://homotography.blogspot.com/2011/02/frankie-morello-ss11-by-mariano-vivanco.html) & [frankiemorello](http://www.frankiemorello.com/) Though clearly targeting youthful consumers, the Frankie Morello SS11 campaign showcases the brand's dapper ensembles. Mixing [surf culture](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler) with playful casual and dressed-down formal wear, this summertime line photographed by Mariano Vivanco has something for everyone. [Sneakers with suits](https://www.trendhunter.com/trends/voile-blanche), ties with swimmers and a swish-looking female model give the Frankie Morello SS11 campaign a dynamic, spirited and subtly sophisticated attitude. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 69% | Activity: 78% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Youthful Seaside Fashion:** Opportunity for brands to incorporate surf culture into playful, casual, and dressed-down formal wear. - **Mixing Formal and Casual:** Potential for blending more formal attire with sneakers and swimwear. - **Dynamic and Spirited Attitude:** Creating campaigns that capture a youthful and sophisticated vibe. ### Industries Being Reshaped - **Fashion:** Fashion brands can take inspiration from the Frankie Morello campaign and create similar youthful seaside lookbooks. - **Photography:** Photographers can explore capturing the dynamic and spirited attitude of youth in their fashion campaigns. - **Marketing and Advertising:** Marketers can learn from the Frankie Morello campaign how to target youthful consumers with a mix of formal and casual styles. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)