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# War Imagery Runways
The Frankie Morello Spring/Summer 2015 Collection is Retro-Infused

By Jana Pijak | Published 2014-06-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/frankie-morello-springsummer-2015
References: [fuckingyoung.es](http://fuckingyoung.es/frankie-morello-springsummer-2015/) & [fuckingyoung.es](http://fuckingyoung.es)

The Frankie Morello Spring/Summer 2015 collection was presented during Milan Fashion Week. Inspired by [retro combative imagery](https://www.trendhunter.com/trends/studio-nicholson-fw25), the collection invited its fans to "make art not war".

Models took to the stage in photo-printed sweaters, statement tees and outerwear pieces that boasted exploding and unsettling images of real-life war footage.

In addition to explosive photo prints, the models also donned [baroque statue prints](https://www.trendhunter.com/trends/skylrk-camo) and logo-adorned garments that encouraged the practice of art over war, a message that gained a positive response from an audience of spectators.

The Frankie Morello Spring/Summer 2015 collection is infused with retro imagery. The modern menswear line is made up of a balanced mix of [tailored suits](https://www.trendhunter.com/trends/brucolic), graphically printed sweaters and weather-appropriate outerwear pieces that are a great addition to one's existing wardrobe.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 57% | Activity: 11% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Why This Trend Is Growing

- **Retro Combative Imagery:** Opportunity for fashion brands to incorporate retro combative imagery into their collections, creating a unique and eye-catching aesthetic.
- **Photo-printed Apparel:** Potential for fashion brands to utilize photo prints on sweaters, tees, and outerwear, allowing customers to make personal statements and showcase their individual style.
- **Art Over War Message:** Opportunity for brands to promote messages of peace and artistry, appealing to socially conscious consumers and fostering a positive brand image.

### Industries Being Reshaped

- **Fashion:** Fashion brands can embrace retro combative imagery and incorporate photo prints to create standout pieces that attract customers.
- **Art:** Artists and galleries can collaborate with fashion brands to create art-inspired collections that promote messages of peace and encourage artistic expression.
- **Media:** Media platforms can feature campaigns and editorials that showcase fashion collections with retro combative imagery, sparking discussion and generating interest among audiences.

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