# Urban Collegiate Menswear The Frankie Morello Spring/Summer 2014 Collection is Pattern-Enriched By Jana Pijak | Published 2013-07-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/frankie-morello-springsummer-2014 References: [fuckingyoung.es](http://fuckingyoung.es/frankie-morello-springsummer-2014/) & [frankiemorello.it](http://www.frankiemorello.it/) The Frankie Morello Spring/Summer 2014 collection is a fresh and youthful take on a collegiate aesthetic. Known for pushing the boundaries of fashion, everyone's favorite edgy designer duo returns with a punchy [menswear line](https://www.trendhunter.com/trends/louis-vuitton-fall-2026) of cartoon food prints, remixed historical iconography and [preppy silhouettes](https://www.trendhunter.com/trends/beams-plus-2) with an urban twist. Whether pairing [patterned bomber jackets](https://www.trendhunter.com/trends/at-the-edge-of-time) and khaki shorts or opting for full-on denim ensembles, this effortlessly cool collection embraces eccentric elegance and serves as a social commentary for today's state of the fashion industry. The label's designers Maurizio Modica and Pierfrancesco Gigliotti chose to showcase fun fast-food prints in their latest Frankie Morello Spring/Summer 2014 collection, explaining that “what we eat has become a metaphor for the fashion industry". The forward-thinking designers believe that the industry is lacking a genuine air and that it should slow down and embrace quality and the pleasure of fashion. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 93% | Activity: 64% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Cartoon Food Prints:** Opportunity for brands to incorporate playful food-inspired designs into their collections, appealing to a younger demographic. - **Remixed Historical Iconography:** Potential for fashion brands to experiment with mixing traditional and modern references in their designs, creating unexpected and thought-provoking pieces. - **Eccentric Elegance:** Chance for designers to explore the combination of unconventional elements with classic silhouettes, offering a unique and bold aesthetic in the menswear market. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunities for fashion brands to embrace unconventional prints, remix historical references, and create eccentric designs in menswear. - **Textile Printing:** Potential for growth in the textile printing industry as brands seek out creative ways to incorporate playful and unconventional prints, such as cartoon food designs. - **Menswear:** Opportunity for menswear brands to cater to a younger demographic by embracing a mix of classic silhouettes with eccentric elements, offering a fresh and edgy aesthetic. ## Related on Trend Hunter - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md)