# Zip-Up Wetsuits The Frankie Morello Spring/Summer 2011 Collection is Ready for Beach & Business By trendstop.com | Published 2010-06-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/frankie-morello-spring-summer-2011 References: [blog.trendstop](http://blog.trendstop.com/?p=933) & [frankiemorello](http://www.frankiemorello.com/) With surf ideals previously developed at [Balenciaga](https://www.trendhunter.com/trends/balenciaga-resort-2027) and Pronenza Schouler in the womenswear collections, the [Frankie Morello](https://www.trendhunter.com/trends/iconic-90s-looks) Spring/Summer 2011 collection expands them into menswear. Focusing on athleticism, Frankie Morello's collection includes [zip-up wetsuits](https://www.trendhunter.com/trends/tom-daley-swimwear) printed with mechanical floral motifs. Juxtaposing nature and machine, the suit is zipped open and tied at the waist, styled with bare feet and a long-sleeved white shit and skinny black tie. Printed panels, blocks of primary brights and chunky yellow zips reiterate the sportswear conceit. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 73% | Activity: 62% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Zip-up Wetsuits:** Disruptive innovation opportunity: Develop customizable zip-up wetsuits with advanced printing technology for personalization and branding. - **Mechanical Floral Motifs:** Disruptive innovation opportunity: Introduce mechanical floral motifs in various industries such as home decor, fashion accessories, and automotive design to create a unique and futuristic aesthetic. - **Sportswear Conceit:** Disruptive innovation opportunity: Combine athletic elements with everyday fashion to create a new genre of clothing that seamlessly blends style and functionality. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Incorporate innovative textile materials and designs into the fashion industry, revolutionizing the way we perceive and wear clothing. - **Home Decor:** Disruptive innovation opportunity: Infuse mechanical floral motifs in home decor products, transforming traditional designs into modern and eclectic pieces. - **Automotive:** Disruptive innovation opportunity: Apply mechanical floral motifs to automotive design, creating bold and eye-catching vehicle exteriors that break away from conventional norms. ## Related on Trend Hunter - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md)