# Hippie Wallpaper Advertorials The Frankie Morello Fall/Winter 2012/2013 Pre-Collection is Vibrant By Jana Pijak | Published 2012-04-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/frankie-morello-fall-winter-2012-2013 References: [designscene.net](http://www.designscene.net/2012/04/frankie-morello-pre-collection-fall-winter-2012-13.html) The Frankie Morello Fall/Winter 2012/2013 pre-collection features a slew of eclectic wardrobe selects. Lensed against a vibrant floral wallpaper backdrop, models Natalia Siodmiak and Vika Volkute pose in the streetwear brand's latest lookbook. Styled by Michele Bagnara, the girls wear natural hair by Paolo Soffiatti and subtle makeup looks by Andrea Costa. This stunning collection is the work of designer Greta Cuneo who puts forth a winning collection sure to be a hit among urbanites with a flair for the eclectic. From office-approved attire to a [70s boho aesthetic](https://www.trendhunter.com/trends/creative-class-uniform), this Adoni & Arantxa lensed lookbook fuses structure and sophistication along with a [vintage inspiration](https://www.trendhunter.com/trends/alessandro-micheles). Whether draped in timeless textiles or showcasing an abundance of prints, the Frankie Morello Fall/Winter 2012/2013 pre-collection is sure to make one the center of attention. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 76% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Eclectic Wardrobe Selects:** Disruptive innovation opportunity: Develop a personalized fashion app that uses AI to curate eclectic wardrobe selects based on individual style preferences. - **Floral Wallpaper Backdrop:** Disruptive innovation opportunity: Create a virtual reality platform that allows users to change their surrounding environment, such as having a floral wallpaper backdrop for photos or videos. - **70s Boho Aesthetic:** Disruptive innovation opportunity: Design a sustainable fashion line that combines the 70s boho aesthetic with modern, eco-friendly materials and manufacturing processes. ### Industries Being Reshaped - **Streetwear Fashion:** Disruptive innovation opportunity: Integrate wearable technology into streetwear fashion, creating garments with embedded sensors or built-in functionality. - **Fashion Photography:** Disruptive innovation opportunity: Develop an AI-powered fashion photography tool that can suggest unique and creative backdrops, like the vibrant floral wallpaper backdrop in the Frankie Morello Fall/Winter 2012/2013 pre-collection lookbook. - **Virtual Reality:** Disruptive innovation opportunity: Explore the use of virtual reality in the fashion industry, such as virtual fashion shows or virtual shopping experiences. ## Related on Trend Hunter - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Transitional Wardrobe Range](https://www.trendhunter.com/trends/mm6-maison-margiela-prefall.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Delicate Holiday Loungewear Collections](https://www.trendhunter.com/trends/holiday-in-the-sun.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md)