# Bearded Hipster Editorials Male Model Scene's Frankie Morello Exclusive Showcases Eccentric Looks By Jana Pijak | Published 2014-06-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/frankie-morello-exclusive References: [malemodelscene.net](http://www.malemodelscene.net/editorial/frankie-morello-michele-ercolani/) & [malemodelscene.net](http://www.malemodelscene.net) Photographer Michele Ercolani captures Male Model Scene's 'Frankie Morello Fall/Winter 2014' exclusive. The photographer works alongside fashion stylist Stefano Guerrini to bring this feature's effortlessly cool vision to life. Models Giulio Lotti and Tim Slotta star in an editorial that showcases eye-catching looks from Frankie Morello's latest [menswear collection](https://www.trendhunter.com/trends/luxury-menswear-campaign). The models pose in jersey-inspired tops, photo printed statement sweaters and [sophisticated outerwear looks](https://www.trendhunter.com/trends/studio-nicholson-fw25) that are designed with the modern urbanite in mind. Giulio and Tim channel urban hipsters who pull off messy hair and full beards. The models embody an eccentrically elegant vibe and are no strangers to self-expression. This Male Model Scene exclusive shines a light on [hipster-themed menswear looks](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) that are paired with heavily bearded grooming that is courtesy of Matteo Bartolini. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 78% | Activity: 67% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Hipster Menswear Fashion:** New designs that embrace a mix of urban and bohemian styles in menswear. - **Photography as a Fashion Narrator:** Photography is becoming an important way for fashion brands to tell their stories. - **Mens Grooming Trends:** Growing demand for grooming products and services for men. ### Industries Being Reshaped - **Fashion:** Opportunities in the fashion industry for contemporary and unconventional menswear designs. - **Photography:** Opportunities in the photography industry for creating visual narratives for fashion brands. - **Grooming and Beauty:** Opportunities in the grooming industry for new services and products tailored to men with beards and messy hair. ## Related on Trend Hunter - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)