# Swimwear-Heavy Athleisure Lookbooks Frankie Collective Launched a New Lookbook in Time for Spring By Riley von Niessen | Published 2017-05-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/frankie-collective References: [hypebae](https://hypebae.com/2017/5/frankie-collective-2017-spring-lookbook) & [frankiecollective](https://www.frankiecollective.com/) [Frankie Collective](https://www.trendhunter.com/trends/cloud-knits) worked with HYPEBAE, the female-focused subsidiary of HYPEBEAST, to release an exclusive editorial that highlights some of the best athleisure wear that's available for women this spring. A variety of designers are featured in the Frankie Collective editorial, however some of the most prominently highlighted pieces come from Champion, adidas, and [Juicy Couture](https://www.trendhunter.com/trends/juicy-couture-x-madhappy) -- with the latter's collaborative line with [Urban Outfitters](https://www.trendhunter.com/trends/swimwear-redefined) adding some unique textural elements due to its use of velour. In addition to the different athletic pieces, a number of swimwear tops are highlighted in the shots, as well an adidas wet suit. As the Frankie Collective editorial demonstrates, traditionally athletic apparel and swimwear tops can easily be transformed into fashionable attire that's fit for a night out with the right styling. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 92% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Athleisure-focused Lookbooks:** Creating lookbooks that showcase the versatility of athleisure wear for different occasions can tap into the growing demand for comfortable and fashionable clothing. - **Collaborative Athleisure Collections:** Brands collaborating to create athleisure lines with unique and innovative elements, such as the use of velour, can attract fashion-forward consumers seeking unique styles. - **Swimwear as Fashion Staples:** Transforming swimwear tops into fashion-forward pieces that can be worn beyond the beach presents new opportunities for both swimwear and fashion industries. ### Industries Being Reshaped - **Fashion Retail:** Retailers can capitalize on the athleisure trend by curating lookbooks that incorporate both traditional athletic apparel and swimwear as fashionable options. - **Sportswear Brands:** Sportswear brands can explore collaborations with other brands to create innovative athleisure lines that combine functionality with fashion-forward designs. - **Swimwear Brands:** Swimwear brands have the opportunity to expand their market by positioning swimwear tops as versatile fashion staples that can be incorporated into everyday outfits. ## Related on Trend Hunter - [Travel-Friendly Loungewear Collections](https://www.trendhunter.com/trends/travel-diaries-collection.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Collaborative Inclusive Swimwear](https://www.trendhunter.com/trends/cloud-cups.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Delicate Strawberry Print Bikinis](https://www.trendhunter.com/trends/pink-by-frankies-bikinis.md)