# Teen Film Dining Promotions Frankie & Benny’s is Celebrating the Arrival of the Mean Girls Film By Michael Hemsworth | Published 2024-01-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/frankie-bennys1 References: [retailtimes](https://retailtimes.co.uk/frankie-bennys-celebrates-launch-of-new-mean-girls-film-with-a-vow-on-wednesdays-we-wear-pink/) & [frankieandbennys](https://www.frankieandbennys.com)  Italian cuisine restaurant [Frankie & Benny’s](https://www.trendhunter.com/trends/frankie-bennys2) in the UK is celebrating the launch of the [new Mean Girls film](https://www.trendhunter.com/trends/popworks-snacks) with a special promotion that also takes a nod to the original movie. The promotion will provide diners with [free loaded fries](https://www.trendhunter.com/trends/mccain-happy-frydays-cafe) along with all-day two-for-one cocktails or mocktails as long as they're wearing pink when they visit. The promotion is running from January 19 through February 1, 2024 and is expected to be a hit amongst avid fans looking to grab a bite before or after seeing the film. A Frankie & Benny’s spokesperson commented on the Mean Girls promotion saying, "The hugely anticipated release of Mean Girls has drummed up excitement all across the UK and we’re thrilled to be a part of an iconic moment in ‘girl world’ history. We’ve all grown up with the classic Mean Girls quotes and Frankie & Benny’s love a nostalgic moment, so we just had to celebrate this with our guests!” ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 2% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Film-themed Dining Promotions:** Italian cuisine restaurant Frankie & Benny’s in the UK celebrates the launch of the new Mean Girls film with a special promotion that combines food and movie nostalgia. - **Freebies with Dress Code:** Frankie & Benny’s offers free loaded fries and two-for-one cocktails or mocktails to diners wearing pink, creating an immersive experience that aligns with the movie theme. - **Fan Experience Marketing:** Through the Mean Girls promotion, Frankie & Benny’s taps into the anticipation and excitement of avid fans by offering a unique and memorable dining experience related to the film. ### Sectors Adopting This - **Restaurant:** Frankie & Benny’s innovative film-themed dining promotion showcases their ability to create immersive experiences, attracting customers and increasing brand awareness. - **Film:** The special Mean Girls promotion at Frankie & Benny’s enhances the movie-watching experience by engaging fans and creating additional buzz around the release. - **Hospitality:** By offering a movie-themed promotion, Frankie & Benny’s demonstrates their commitment to providing unique and exciting experiences to guests, enhancing their reputation as a standout hospitality establishment. ## Related on Trend Hunter - [Movie-Inspired Pink Treats](https://www.trendhunter.com/trends/cinnabon-2.md) - [Scholarly Restaurant Promotions](https://www.trendhunter.com/trends/frankie-bennys2.md) - [Teen Film Juice Drinks](https://www.trendhunter.com/trends/mean-girls-x-ocean-spray.md) - [Iconic 2000s Teen-Flick Footwear](https://www.trendhunter.com/trends/heydude-x-mean-girls.md) - [Filmic Asian Fusion Menus](https://www.trendhunter.com/trends/freakier-flavors-menu.md) - [Film-Themed Diner Menus](https://www.trendhunter.com/trends/dennys-and-good-fortune.md) - [Filmic Hot Honey Butters](https://www.trendhunter.com/trends/mean-girls-x-hot-honey.md) - [Pink Coffee Creamers](https://www.trendhunter.com/trends/pink-coffee-creamer.md) - [Whimsical Movie Diner Menus](https://www.trendhunter.com/trends/new-ihop-menu.md)