# Monster-Branded Beverages Sports Nutrition Brand, Frankenstein Energy, Embraces a Unique Look By Francesca Mercurio | Published 2021-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frankenstein-1 References: [stack3d](https://www.stack3d.com/2021/08/introducing-frankenstein-energy-drink-and-pre-workout.html) [Frankenstein Energy](https://www.trendhunter.com/trends/halloween-wine) is an all-new sports nutrition brand that offers pre-workout and energy drinks. The brand offers a stimulant-powered pre-workout drink as well as a unique [carbonated, zero-calorie energy beverage](https://www.trendhunter.com/trends/flrt). The Frankenstein Energy Drink is a simple blend that includes choline, taurine, carnitine, tyrosine, and BCAAs. The drink comes in packages of twelve and has three flavors to choose from - Electric Orange, [Monster Punch](https://www.trendhunter.com/trends/monster-energy-juiced-viking-berry), Grape Krush. The Frankenstein Pre-Workout powder also favors straightforward ingredients and offers a thorough breakdown of what it contains and why. Frankenstein products are packaged with an eye-catching sketch of the Frankenstein character - offering a unique look to the brand. Image Credit: Frankenstein Energy ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 23% | Activity: 16% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Sports Nutrition Innovation:** Frankenstein Energy's unique blend of simple ingredients and eye-catching packaging present opportunities for innovation in the sports nutrition industry. - **Alternative Energy Drinks:** Frankenstein Energy's carbonated, zero-calorie energy drink presents an opportunity for disruption in the energy drink market by offering a unique alternative to traditional options. - **Simplicity in Nutrition Products:** Frankenstein Energy's focus on straightforward ingredients and transparent labeling offers a trend towards transparency and simplicity in nutrition products. ### Who This Affects Most - **Sports Nutrition:** Frankenstein Energy's pre-workout and energy drinks cater to the sports nutrition industry. - **Energy Drinks and Beverages:** Frankenstein Energy's line of carbonated, zero-calorie energy drinks offer opportunities for innovation in the energy drink and beverage industry. - **Packaging and Branding:** Frankenstein Energy's eye-catching packaging and unique branding offers opportunities for innovation and disruption in the packaging and branding industries. ## Related on Trend Hunter - [Horror-Inspired Energy Drinks](https://www.trendhunter.com/trends/witchs-brew-energy.md) - [Horror-Themed Energy Mixes](https://www.trendhunter.com/trends/g-fuel-3.md) - [Nordic-Inspired Energy Drinks](https://www.trendhunter.com/trends/monster-energy-juiced-viking-berry.md) - [Spooky Energy-Boosting Drinks](https://www.trendhunter.com/trends/frankenscoot-energy-infusion-drink.md) - [Film-Themed Energy Products](https://www.trendhunter.com/trends/sneak-energy-and-the-rocky-horror-show.md) - [Fruity QSR Energy Beverages](https://www.trendhunter.com/trends/the-human-bean-1.md) - [Juicy Full-Flavor Energy Drinks](https://www.trendhunter.com/trends/new-monster-energy-drinks.md) - [Strawberry-Flavored Energy Drinks](https://www.trendhunter.com/trends/monster-energy-strawberry-shot.md) - [Candy-Inspired Performance Energy Drinks](https://www.trendhunter.com/trends/performance-energy-drink1.md)