# Corporate Christmas Memes Walmart's Frank the Fruitcake Represents the Dessert No One Wants By Katherinev123 | Published 2011-12-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/frank-the-fruitcake References: [mashable](http://mashable.com/2011/11/30/walmart-frank-the-fruitcake/) & [frankthefruitcake](http://www.frankthefruitcake.com/) As part of its holiday campaign, Walmart is trying its hand at creating a meme, which it is calling Frank the Fruitcake. The talking fruitcake plays on the idea that it is the gift that no one wants -- each year, holiday fruitcakes are passed on to the next person, uneaten. People can visit FranktheFruitcake.com to upload Frank the Fruitcake to their Facebook walls or send it on to their online friends. According to Mashable, once Frank the Fruitcake is on your wall, it will provide a running commentary via a video. For instance, the animated dessert might say, "Looks like you have a lot of friends. Call them up. Come on over. We can go caroling, play dreidels, whatever.” Frank the Fruitcake was created by the Martin Agency, whose creative director Joe Alexander said that the talking cake was supposed to be "annoyingly charming." ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 56% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Holiday Memes:** Creating branded and relatable holiday memes can attract modern audiences, while effectively promoting a product or campaign. - **Humorous Advertising:** Utilizing humor and lightheartedness in advertising campaigns can help boost brand recognition and consumer engagement. - **Interactive Social Media:** Creating interactive social media campaigns, such as personalized videos, can attract and engage potential customers on a deeper level. ### Sectors Adopting This - **Retail:** Using humorous marketing campaigns, such as creating memes or using humorous characters, can attract new customers and retain existing ones in the retail industry. - **Marketing:** Incorporating relatable and humorous content into marketing campaigns, creates a personalized connection with the audience, boosting brand loyalty and sales. - **Food:** Developing unique and personable characters, such as Frank the Fruitcake, can help create brand recognition and aid in product promotion in the food industry. ## Related on Trend Hunter - [Holiday Retail Campaigns](https://www.trendhunter.com/trends/whoknewville.md) - [Branded Holiday Candy Collections](https://www.trendhunter.com/trends/frankford-candy-holiday-collection.md) - [Festive Snack Products](https://www.trendhunter.com/trends/festive-snacks.md) - [Boldly Humorous Holiday Campaigns](https://www.trendhunter.com/trends/its-not-the-thought-that-counts.md) - [Coal-Shaped Candies](https://www.trendhunter.com/trends/itsugar-merry-frickn-christmas-box.md) - [Mischievous Gift Deliveries](https://www.trendhunter.com/trends/the-grinch.md) - [Interactive Family-Friendly Holiday Campaigns](https://www.trendhunter.com/trends/bolthouse-fresh.md) - [Cookie Gifting Campaigns](https://www.trendhunter.com/trends/destroymediocrity.md) - [Fruitcake Fragrance Mists](https://www.trendhunter.com/trends/bath-body-works-grandmas-fruitcake.md)