# Tribute-Themed Alcohol Displays The Jack Daniel Uses Frank Sinatra for Its Branding By Michael Baxter | Published 2014-02-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/frank-sinatra References: [insiderlouisville](http://insiderlouisville.com/news/2013/07/08/it-could-almost-be-1960-again-sinatra-says-come-drink-with-me-and-jack-daniels-in-vegas/) & [jackdaniels](http://www.jackdaniels.com) Frank Sinatra may be gone, but his legend lives on, and Jack Daniels will make sure that 'Old Blue Eyes' won't be forgotten. The new [Sinatra Select by Jack Daniels](https://www.trendhunter.com/trends/jack-daniels-and-inchs-cider) will be released to celebrate Sinatra's centennial in 2015. Frank Sinatra was a serious lover of Jack Daniels. His passion for the brand was so serious that he brought his own liquor cart out with Jack Daniels and poured himself a glass for performances. He even died with a bottle of Jack Daniels at his side upon request. Years after his passing Jack Daniels is using the legend of Sinatra in a fancy display to be debuted at [airport duty-free stores](https://www.trendhunter.com/trends/black-ruby-popup). The display is a nine foot black oak structure that resembles the commemorative box the liquor comes in. The inside of the box features a leather couch, a book speaking on Frank's relationship with the brand, bottles of the alcohol, glasses and a music station to listen to Sinatra songs. This station is as smooth ad Frank Sinatra himself. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 11% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Tribute-themed Alcohol Displays:** More brands will create unique and personalized displays linked to iconic figures to make the product more memorable and appealing. - **Celebrity-branded Products:** More brands will partner with celebrities or legends to create branded products that drive more sales and revenue. - **Personalization Marketing:** More brands will focus on personalization marketing, highlighting the emotional connection of the product with a consumer and its cultural significance. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry will experience an increase in sales of tribute-themed alcohol displays branded after legendary icons like Frank Sinatra. - **Luxury Retail Industry:** The luxury retail industry will create more personalized displays of iconic figures to attract luxury brand favoritism among customers. - **Music Industry:** The music industry will experience increased brand partnerships and endorsements for product branding and promotion. ## Related on Trend Hunter - [Classic Canned Whiskey Cocktails](https://www.trendhunter.com/trends/daniels-canned-cocktails.md) - [Super Premium Tennessee Whiskeys](https://www.trendhunter.com/trends/bonded-tennessee-whiskey.md) - [Co-Branded Hockey-Inspired Whiskeys](https://www.trendhunter.com/trends/washington-capitals.md) - [Branded Cola Whiskey Cocktails](https://www.trendhunter.com/trends/jack-daniels-cocacola.md) - [Ready-To-Pour Premium Cocktails](https://www.trendhunter.com/trends/brownforman.md) - [Aged American Whiskeys](https://www.trendhunter.com/trends/jack-daniels-12yearold-tennessee-whiskey.md) - [Generational Musician Gin Commercials](https://www.trendhunter.com/trends/a-toast-between-legends.md) - [Tequila-Aged Whiskey Spirits](https://www.trendhunter.com/trends/barrelfinished-whiskey.md) - [Decadent Blackberry-Infused Whiskeys](https://www.trendhunter.com/trends/tennessee-blackberry.md)